BizSugar.com › User › litmusapp › Upcoming

Every month, we track opens from more than 1 billion emails sent using Litmus’ Email Analytics and share the trends we observe in various email clients and environments for email client market share. Read More

Transactional emails range widely from receipts to shipping confirmations and everything in between. Marketers often write off these kinds of emails as boring or blah—but they’re a golden opportunity to provide hyper-relevant information and still maintain the style of your brand.

Read More

WHO OWNS THE EMAIL INBOX?

This question came up during a recent panel discussion on deliverability at Salesforce Connections and interestingly each of the three panelists had a different answer. The first said, Senders own the inbox. The second, Subscribers. And the third, Inbox Provid Read More

Apart from the onslaught of screen sizes, the mobile revolution introduces another interesting challenge for email designers: high DPI displays. Read More

Most of the time, you don’t need a brand spanking new design to get your point across—what you have already works. That’s why an email template is the easiest way to streamline your email campaign. But using a template doesn’t let you off the hook from testing. Read More

Agencies are important players in the email marketing industry. They provide help for short-term projects, bring in strategic and technical skills that may be hard to hire for locally, and in many cases provide day-to-day operations support.

Read More

We gather here to settle once and for all the debate as to whether single opt-in or double opt-in is the better signup process. With that out of the way, let’s now hear the case for single opt-in… Read More

As email marketers, we strive to produce great content and work to build emails that drive brand awareness, engage our customers, and encourage prospects to purchase our products. It sends a shudder down our spine to think about landing not in our subscriber’s inbox, but in the dreaded spam folder. Read More

Goal setting is crucial to email marketing success. Defining your email marketing campaign goals helps guide the direction of your campaign, and makes it easier to measure the success of your efforts. It also helps prevent batch-and-blasting and sending an email just because. Read More

If you’re brand new to the email industry—or even if you’re a veteran—there may be some confusion about what an email template actually is. In this post (and the accompanying video) we break down exactly what makes an email template, well, a template. Read More