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Every month, we track opens from more than 12 billion emails sent using Litmus’ Email Analytics and share the trends we observe in various email clients and environments. In April 2016, mobile opens rose to 56% while desktop opens maintained at 19%. Meanwhile, webmail decreased to 25%. Read More

At its core, the job of inbox providers is to protect their users from bad senders. Now they're tackling...Bad Design. Read More

Salary is just one of many factors that influence whether you consider a job a good one or not. However, it’s without a doubt an important consideration for most people, not only because everyone has bills to pay, but also because a fair salary is a sign of respect.
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Below are some actionable tips to ensure you meet not only their marketing goals, but also their specific privacy guidelines. Read More

Whether it’s through introducing new products, writing eBooks, or hosting conferences, our focus here at Litmus has always been to give marketers the tools they need to make email better.
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We hosted a webinar with Wistia to discuss the power of video and email together. Justine Jordan, Kevin Mandeville, and Kristen Craft discussed best practices for designing great video campaigns in your email—without losing functionality.
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As mobile email opens consistently stay above 50%, it’s increasingly clear that email campaigns need to be designed with mobile subscribers in mind. Read More

Hop on over to the Litmus Community Templates and jumpstart your email design process. Use them out-of-the-box or create completely new campaigns and subscriber experiences with less effort. Read More

For most brands, a person’s email address is as good as any currency. Not just because it’s how they communicate with and, advertise, promote, sell, and even deliver their products, but more importantly, because it signals the subscriber’s willingness to listen.

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Email marketing has experienced great shifts in recent years, and is set to undergo dramatic changes before the end of the decade.

We explored the future of the channel in our recent Email Marketing in 2020 report, where we asked 20 experts to share their vision for how email will change over th Read More