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How to use nostalgia for effective, targeted communication campaigns, community building and outreach Read More

Jesus in a cheeto, grandma in a cloud, secret messages in records.

What do all of these phenomena have in common? Understanding them can help you create effective marketing messages for your business. Read More

Twitter has been in the news recently for failing to act early to protect the word “tweet” as a trademark. After prolonged (but unsuccessful) efforts to register “tweet” with the USPTO, Twitter recently settled a lawsuit with the owner of what was the last remaining relevant pre-existing trademark Read More

Early on in my career when I'd become stumped while working on a particular project or figuring out the best way to craft a message for a client, I would head to my local Hallmark store and browse the different aisle of greeting cards. All I needed was a little spark of inspiration to get me going Read More

AnyMeeting is a free web conferencing service for any type of online meeting or conference. Costin Tuculescu, founder of AnyMeeting, and his team have built a service based on the company’s proven Software as a Service platform, and continues to exceed other rival applications on the market. Read More

The most under-rated and under-utilized management tool? THE SMILE! It shows your co-workers how you feel, how you feel about them, and it creates a positive atmosphere from the get-go. You should even smile at your competitors! Read More

It all starts with their main page headline: “They’ll fight over it when you’re dead” you just know you have found something special when you see a beautifully designed site, with a headline like that! So, being a story loving geek like myself, I have invested FAR too many hours reading through the Read More

A basic—but important—principle of trademark law is that generic terms cannot be claimed as trademarks. The rationale for this rule is simple: Starbucks cannot trademark “coffee cup” because everyone needs to be able to call a coffee cup a “coffee cup”. In order to be protectable as a trademark, a Read More

The Two Most Critical Things I Am Working On At Any Given Time:

Of course, any venture will have dozens of areas that need attention on a daily basis. These aren't always the fires burning brightest!

My First: This is my art selling season. I bet on bugs carved out of brick a few months ago f Read More

The high volume demands of 21st century recruiting drive hiring professionals’ search for the next best thing for finding talent. Recruiters have always been quick on the uptake when it comes to new and innovative technology, especially if this technology makes it easier to stay connected. Lately, Read More