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A fracture is “the new picture frame.” As described on their site, a fracture is a one piece picture and frame made from printed glass that mounts directly to the wall quickly and easily. The simple process includes uploading a photo, customizing it, and ends with hanging your fracture. Read More

When you first start out, you're going to have all of the energy, ambition, hopes, and excitement in the world that will fuel you through tough times, long hours, and the never-ending list of things to get done. That same eagerness can put blinders on you and make you downplay and ignore factors th Read More

This article focuses on another important benefit: monitoring licensees and franchisees to make sure they are making proper use of your trademarks. Now, before you stop reading because you think this doesn't apply to your business, let me just say that the number and types of business to which this Read More

The class was a great opportunity to receive real world experience about what it is like to write a business plan and present it to investors who are looking to invest in the next great idea. It also showed us the risk involved with entrepreneurship, because if we didn’t do an excellent job (they h Read More

Now that the Labor Day Holiday is over and we are back to the old grindstone...the semester is well under way and you're thinking "should I really be in school?" The answers is "yes" but, in the meantime, check out these top 7 Pieces of Advice for when you graduate (The advice works for any startup Read More

Communication method Operation Name Drop is a bit tongue in cheek, but Laura Petrolino shows us a way to connect, as human beings, with our customers. Read More

I’ll be the first to admit … what follows scares the crap out of me. I NEVER thought I would write an article about this person, but feel I must. Have you heard of Lady Gaga? How could you NOT hear her name these days? In two very short years (light speed in the music business), Lady Gaga has becom Read More

Having done a lot of business travel in his life, John began noticing that his dinner plans getting the grunt of moving around so often. He recalls most of his dinners as eating alone in the hotel room, or by grabbing a bite in his hotel restaurant, seeming to always take notice of the many other u Read More

Last week I posted the first article in this 4-part series which discussed one of the main benefits of trademark monitoring: identifying and addressing potential infringers before they create problems for your business. This week’s installment discusses another important benefit: addressing consume Read More

The story of Sniffle Buddies begins with Kelly’s son, who unfortunately suffers from many allergies including almost all “outdoorsy” allergies (grass, trees, mold, feathers, dust, dogs, cats, rabbits, etc.). After watching her son in the hospital for breathing problems at age 2, Kelly had to keep a Read More