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You can’t be everywhere at once – Twitter, Facebook, LinkedIn, Foursquare – and still accomplish actual work. Save yourself time and sanity with this all-in-one FREE tool that lets you post updates to all (or some) of your social media profiles at once. Read More

LinkedIn announced a new “Follow Company” button that brands (um, this means you!) can embed on their websites. Find out how you can use this feature to build your business fame factor. Read More

Publicity is powerful stuff. But sometimes you don’t notice the publicity gold scattered all around you. Here's a list of questions that you can use to uncover press release topics lurking in your midst. Read More

You need ideas. Your blog/Facebook page/Twitter feed/Google + account needs content and your business needs attention from the media. Help is here! I’ve got an always-on source of ideas that are GUARANTEED to be hot, hot, hot.
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If you want to COMPEL your prospective clients to seek out your services over any other, go deeper than results. Tap into their emotions, which drive them to buy. Here are simple questions that can help you. Read More

You can heat map your website! The graphic uses colors to show where your visitors’ attention goes on your site. Find out what you can do with a heat map of your site. Read More

Small business owners, clients choose you because you’re not big and corporate. Don’t hide your you-ness. How can you infuse more of you into your marketing? Read on. Read More

Human behavior is a funny thing. And by “funny” I actually mean strange. When you know about these behavioral quirks, you can set up your marketing practices to encourage the outcome you’re after.
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The most effective marketing move you can make is to go where your prospects already are. Publishing articles in professional and trade magazines directly reaches your target audience. Not sure which magazines to target or what to include in your pitch? Read on. Read More

One of LinkedIn’s most powerful features is its Events tool. You can tap into LinkedIn’s 100 million + users to publicize and promote an event. Here are some steps and ideas to help you get started. Read More