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Influencer marketing can help businesses build trust and excitement by working with influential people in a particular industry or niche.
If your business has yet to dive into the world of influencer marketing, or if you just want to learn more about this marketing concept, you might be interested Read More

Small businesses now operate in a highly competitive “attention economy” — and it’s getting more challenging everyday to get and hold that attention. If your small business is using video, you want viewers to experience your message without any distractions which might detract from your branding. Y Read More

Pennsylvania Republican Sen. Pat Toomey disagreed Thursday with President Donald Trump over a sugar deal with Mexico, arguing that it would only favor a handful of U.S. sugar producers and refiners.
Inside the Sugar Deal with Mexico
The deal, announced in early June, is in response to complaints Read More

Looking to jumpstart your business? Maybe you could use a good dose of inspiration.
Inspiration is important for business owners in any niche or industry. You always need to be able to think differently and get a little creative in solving problems or trying new things. But that inspiration isn’t Read More

Recently, 500 companies — mostly small businesses and startups — went to Walmart (NYSE:WMT) company headquarters in Bentonville, Arkansas, to pitch their products to company buyers.
If they’re selected, they’ll get to sell their products at Walmart stores and on the retailers website. It could mea Read More

The meteoric rise of the number of active monthly users on Facebook (NASDAQ:FB) is nothing short of amazing. And when Mark Zuckerberg announced that Facebook has 2 billion monthly users, the company both appreciated the accomplishment, and the sense of responsibility that came with it.
Facebook Ch Read More

The iPhone made its official debut t 10 years ago. The device that changed the landscape of the smartphone industry offers some unique business lessons and of course — tools for business.
And businesses using these tools got some good news recently too. Bills for data streaming on the phones are g Read More

Think you have a weird product that no customers would go for? The story of Bob’s Pickle Pops might prove you wrong.
Bob’s Pickle Pops is a business that provides a really weird product — frozen pickle juice. Think freezer pops but with pickle juice instead of sweet, fruity flavors.
Sound gross? Read More

Data has transformed business. With data, businesses can market efficiently, engage on a deeper level with their computers, and deliver products and services faster than ever. Data has also given more power to consumers, allowing unprecedented access to a business with a click. All of this access, Read More

If you ask a friend or colleague about the marketing concept of a “platform” and why your business needs one, you are bound to get a different answer every time. The term “marketing platform” now falls into the category of “ambiguously overused and poorly implemented” marketing buzzwords. It leaves Read More