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Or is a bit like the roll of the dice. Win some, lose some. I have posted before about the importance of marketing reviews. It seems however time to do them is an issue, so here is a new service. Read More

The cost of the empty marketing basket just means the cost to your business and your customer relationships of not taking marketing action and of course I mean the right action. Here are a few examples to show the potential cost. Read More

When marketing your brand the more you know what your customers want the easier it is to have a strong relationship. It is often a trap to generalise or base your assumptions on what you think or hear customers actually want. Here are a few areas to consider:
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Each day is seems there is a new rule being applied to marketing. Whether it is giving things away free, how to engage in social media, content etc. What is not often written about is applying the good old fashioned commonsense approach. If you think about it, this approach has lasted through the decades and has served businesses and their customers well. Read More

If you have ever tried to get fit and healthy you will know that it is not always easy. There are many options to choose from and unless you learn how to exercise correctly you may just end up with only very sore muscles. I learnt simple lessons from getting fit that can be applied to small business marketing. Read More

It is very tempting to just jump in,launch and starting marketing, however a little homework before you do can go a long way to help you succeed. These questions apply whether you are a new business launching your first product or service or you are a more established business wanting to expand your offerings to current customers. Read More

Competing against bigger players in your market can be tough. The usual marketing tactic used is to lower the prices which is not a healthy option for your business. This is the story of how a small business went up against very powerful competitors. Read More

Two of the keys for marketing success is to keep your key customers happy and the way you give customer service. This is obvious, however many of you are missing a simple opportunity and you may not realize it. It all has to do with customer complaints and how you manage the experience with your customers. Read More

When customers leave the instinct is to replace that business with new customers. Often little thought is given to get feedback as to the reasons. Your lapsed customers are actually a big source of information that your current or potential customers cannot give. Read More

Gaining input from members of your network online and offline can open up solutions to problems or highlight opportunities that you may not have thought of. This can be on a regular basis, a brainstorming session or for a specific project. Read More