As much as marketing technology makes marketers more efficient, it's also making them less creative and dependent on quantity vs. quality.
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These stories submitted by Mapleleafmark will be featured BizSugar's homepage
Marketing Technology is Making Marketers Lazy and Ineffective
Posted by mapleleafmark under MarketingFrom http://www.markevans.ca 2270 days ago
Beer League Lessons About Discovery Product Market Fit
Posted by mapleleafmark under SalesFrom http://www.markevans.ca 2361 days ago
I learned some important lessons about product-market fit from selling swag to the guys in my beer league (hockey). Among the biggest lessons was knowing what your target audience wants to buy!
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Story Spark
Posted by mapleleafmark under MarketingFrom https://www.growevenfaster.com 2371 days ago
As a newspaper journalist, entrepreneur and marketing consultant, I've been telling stories for a long time.I've learned the best stories are engaging and interesting and draw you in.
They work hard, build solid products but an inability to tell a good story undermines their efforts.To me, good Read More
They work hard, build solid products but an inability to tell a good story undermines their efforts.To me, good Read More
The Dangers of Everyone Being a Digital Marketing Specialist
Posted by mapleleafmark under Online MarketingFrom http://www.markevans.ca 2438 days ago
Is there a a danger in becoming a digital marketing specialist? Should becoming so focused a good thing?
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Seven Easy Steps to Developing a Marketing Strategy
Posted by mapleleafmark under MarketingFrom http://www.markevans.ca 2487 days ago
Many fast-growing companies don't a marketing strategy. Here's a seven-step process to developing a marketing roadmap.
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Why Bold Marketing Turns Left When Everyone Turns Right
Posted by mapleleafmark under MarketingFrom http://www.markevans.ca 2543 days ago
Marketing is a follow-the-leader game.
When something works, everyone gets on the bandwagon. Is Instagram driving engagement and attracting lots of users? Time to use Instagram! Is content marketing generating leads? Let’s bang out some content ASAP!
This approach offers safety in numbers. No one Read More
When something works, everyone gets on the bandwagon. Is Instagram driving engagement and attracting lots of users? Time to use Instagram! Is content marketing generating leads? Let’s bang out some content ASAP!
This approach offers safety in numbers. No one Read More
Early-Stage Startups Should Live in the Basement (aka No Office)
Posted by mapleleafmark under StartupsFrom http://www.markevans.ca 2562 days ago
Does it make sense for early-stage startups to an office given the expense? Maybe they should focus on spending money on product, sales and marketing.
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Discovering and Telling Good Stories is Not Rocket Science
Posted by mapleleafmark under MarketingFrom http://www.markevans.ca 2599 days ago
Many brands struggle with storytelling, even though it continues to gain traction as a sales and marketing tool. The key to creating stories is being aware of what's around you and what you're experiencing, as well as reflecting the interests and needs of your customers.
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My Growing Embrace of Instagram and Visual Storytelling
Posted by mapleleafmark under StartupsFrom http://www.markevans.ca 2697 days ago
As visual storytelling becomes more popular, platforms such as Instagram are being embraced by marketers looking to be different.
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Six Crucial Ingredients to Develop Awesome Messaging
Posted by mapleleafmark under MarketingFrom http://www.markevans.ca 2718 days ago
To establish a rock-solid marketing and sales foundation, it is important to have great messaging. Here is how to make it happen.
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