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Here's a list of tools that I use on a regular basis to drive marketing, sales and administration of my consulting business. Read More
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As technology becomes a bigger part of the marketing mix, here's a look at the technology that matters to marketers. Read More
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If you have only five minutes for a presentation, here are some tips to make the most of your time on stage. Read More
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If your startup doesn't want to hire a full-time marketer, here's some advice on getting help from a contractor, freelancer or consultant. Read More
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Creating messaging is an easier process by following this six-step process. It's about having a clear path to articulating what your company does, the benefits and the target audiences. Read More
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How do brands embrace the power of story-driven marketing? This presentation looks at four keys to success. Read More
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Minimal Viable Messaging is how fast-growing and fast-moving companies can tell a brand story that is relevant, authentic and topical. Read More
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The point that resonates with me the most is how customers don't care about your product....at least not yet. Read More
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To make sure your product and its benefits resonate with target audiences, it is important to take advantage of good writing. Read More
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The easiest (and best) story for a startup to tell is how it started. People are fascinated with the entrepreneurial journey and what inspired someone to jump on the startup bandwagon. Read More
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