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For a startup, what is more important: a good product or a good story? Personally, I think a good product is a no-brainer because it makes it easier for marketers to do their job. Read More

Storytelling is becoming red-hot within the marketing world as brands look for new and different ways to engage with consumers. Read More

Some advice for startups on how to make sure their messaging resonates with target audiences. The keys are being customer-centric, and focusing on the value and benefits delivered by your product. Read More

There are some key lessons that Ron Popeil, who sold products such as the Pocket Fisherman on late-night infomercials, can teach entrepreneurs and startups about storytelling. Read More

A new book that provides small businesses, startups and entrepreneurs with strategic and tactical guidance on how to create good stories to drive their marketing and sales. The book features best practices, real-world case studies, tools and advice from dozens of entrepreneurs. Read More