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There are hundreds of broadcast network, cable, and radio outlets that need expert commentators — talent — to fill thousands of hours of airtime. This is marketing that requires preparation and counsel. Here is a short 10 point primer to get you ready for your big showbiz marketing break. Read More

From merchant accounts to product images, product descriptions, add-on apps and possible integration with your existing website and back-end systems, there are a lot of details to stay on top of when you build an eCommerce site for your small business. Read More

Mompreneurs who successfully balance motherhood and business make it look so easy, but there are a few key things to know that will help you not feel so overwhelmed. Here are a few secrets of successful mompreneurs. Read More

New York entrepreneurs may find it tougher to earn from short term rentals in the future. A new bill, if passed, would impose stiff penalties for advertising short-term rentals. Read More

According to Search Engine Land, Google is reportedly testing a new format for Home Services Ads (HSAs). The format lets users enter their Zip code and specify the type of job they need to be done before showing a list of local service providers. Read More

Narcissism is a personality disorder that can give a person an inflated or excessive sense of self-importance. According to research by the National Institutes of Health, 6.2 percent of the population may be identified as narcissists, so it’s likely that at some point in your business, you’ll come Read More

When it comes to getting found on the Web, the most often overlooked step is how to figure out where your targeted prospects live online. There are three approaches you can use to discover where your targeted prospects live online. Read More

Do you know what it takes to qualify for a small business loan? The small business loan qualifier tool below, brought to you in partnership with Biz2Credit, helps you understand how a lender will view your small business loan readiness. Read More

Mobile commerce is no longer an optional strategy for businesses that sell products online. Customers use mobile devices for pretty much everything today, including shopping. So you need to learn how to sell to customers on mobile devices. Here’s a list of mobile commerce tips for a strategy that w Read More

Creating a digital marketing strategy for a local business is quite different than creating one for an online-only business. To better reach local customers for your store, restaurant or other locally focused business, take a look at these local digital marketing tips. Read More