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Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Even those things that worked yesterday may not work tomorrow, as the market matures, the cul Read More

Many of you don’t like to think of it this way, but penetrating a target market with your startup is a lot like a military invasion. I’ve learned over the years that you need to start with specific goals, a focused strategy, and a motivated and prepared team in order to penetrate competitive defens Read More

Most of the young entrepreneurs I know are classic proof of the old adage that people tend to overestimate what they can do in a short period, and underestimate what they can do over a long period. They become frustrated when they are unable to build their startup over a weekend, and give up way to Read More

I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign. Unfortunately, what I see in this Interne Read More

I’ve noticed that most young entrepreneurs are more socially conscious today than ever before, which is a great trend. Unfortunately, some are so focused on this principle that they forget that every business, even nonprofits, have to practice the basic principles of capitalism (build a business mo Read More

Entrepreneurs inherently understand that they have to be the initial leader of their startup, but often they don’t have the experience or the training to know where their leadership competencies lie, or how to build a leadership team. For new entrepreneurs, leadership development efforts may be mor Read More

Based on my experience in business, it takes a team that works together to be successful, in conjunction with leadership from the top. You may be able to establish a startup while working alone, or managing autocratically, but long-term business growth and success requires the power of effective gr Read More

As I talk to many of you in my role as business advisor, I still often hear the concern for maximum return to the business and stakeholders, more than a passion for sustainably enriching the lives of your customers and team. In this age of instant and global communication via social media and the I Read More

As a long-time business advisor and mentor to entrepreneurs, I’ve always been impressed with the few who seem to always come out ahead, no matter what the challenge. It seems to be more a function of mindset and principles, more than education or natural ability. I’m convinced that we all have a si Read More

In my role as mentor to many of you aspiring entrepreneurs, I often find you convinced that all you need to start is a unique innovation or idea, and now you are ready to jump in with both feet and enjoy the ride. Unfortunately, from my own experience, it’s not that simple, and not doing some prepa Read More