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The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. But startups need t Read More

In my experience, the most successful business leaders and entrepreneurs are the best persuaders, not necessarily the ones with the best solutions. They know how to communicate what they have to the best advantage, and generate more results and satisfaction for all parties. This is a different skil Read More

Too many of you business owners think success only means being the next Amazon, or you stress yourself out trying to be everything to every customer. In reality, the opportunities are greater for starting with a micro-business, ideally from your special expertise or passion, with fewer than five em Read More

Due to the pervasive Internet, the scope of most successful startup teams today has become global. Also, more people are only available to work remotely, especially with the recent pandemic. The traditional model for hiring permanent employees who can grow their career with your company just doesn’ Read More

As the economy rebuilds after some tough economic times, more and more people seem to be turning to entrepreneurship and their dream lifestyle as an alternative to traditional employment. I applaud this trend, but caution all of you thinking this direction to approach entrepreneurship with your eye Read More

I would guess that most of you are early adopters, just by the fact that you are interested enough to come here and see what’s new in the business world. Every entrepreneur and startup loves you, but too many forget that every potential customer is not like you. In fact, early adopters represent on Read More

As a business advisor, I listen to many of you entrepreneurs talking about achieving your dreams, but too few of you have structured that dream, and can express it in a set of specific goals, with a timeline for getting there. You all hope I have some magic formula for success, but the reality is t Read More

The world keeps changing, and visible business strategies that worked well in the past, including being the premium brand or low price producer, simply don’t get the customer loyalty they once did. Today, customers are looking for real relationships, a memorable shopping experience, and satisfactio Read More

A continuing question I hear from young entrepreneurs is whether a university degree is important to startup success, or just a distraction in achieving their purpose in the world. They are quick to point out that many of today’s top entrepreneurs, including Evan Williams (Twitter), Bill Gates (Mic Read More

Most of the entrepreneurs and business owners I work with recognize that they must occupy and practice a primary leadership position, but many will admit that they are not thriving in this role. They are not having the impact they expected, and they are not feeling the personal satisfaction they ne Read More