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For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. Customer pers Read More

Isn’t it amazing that some people you know always seem to be working hard, but never seem to get anything done? As an entrepreneur, you need to avoid partnering with these people, or hiring them into your startup. The challenge is to find people who get things done, as well as work hard. LinkedIn p Read More

Every entrepreneur and business leader I know realizes that it takes a dedicated team to build and run a successful business, and nurturing that team is one of your most important priorities. Yet I find, as a mentor and outside consultant, that many of you focus only on working conditions and compe Read More

After many extended coaching sessions with entrepreneurs and small business owners, I’ve found myself wondering if my value-add was anything more than you could get by self-coaching. Of course, my years of experience in business gives me insights that you might not yet have, but I’ve found that the Read More

It seems like every entrepreneur and business owner I meet is highly focused on fast growth to a large business, and becoming the next unicorn. They don’t realize the running a large business brings a whole new set of problems, and may not be all that much fun, compared to their small business role Read More

Based on my own career as a business owner and angel investor, in this age of change, I still see key successes and growth from the same team member work qualities. These haven’t changed much over the years, but still seem to be often overlooked by business professionals and leaders in their haste Read More

I’m sure you will agree that not all business leaders are created equal, starting from the CEO on down. But I have found the more challenging question to be what distinguishes the best leaders from all the rest, especially before they have been selected and tested in a new role. My own conclusion, Read More

The days of leadership without engagement are gone. With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Soon you won’t be able to name a business as one of your Read More

Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. Often, despite your passion and expectation, customers don’t immediately see the value and need that you see, and you have no id Read More

I agree with those of you who tell me that you learn the most from your own mistakes, but that shouldn’t keep you from starting with some best practices, and the feedback from others who have been there and done that. In my experience, mistakes in business are an expensive and painful way to learn, Read More