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You’re going to hate me for this, but it has to be said: The secret to engagement is engagement. Usually when you click on a title that promises some method to ensure your content is shared, the advice offered boils down to “write great content.”

If only it were that simple. Read More

With the influx of tools available to today’s technology consumers, many people are still feeling overwhelmed. The services that should be making our lives easier are having the opposite effect. You employ “many hands” — or many tools — but you’re not always finding the work getting lighter Read More

Your story is your brand. Every company has a story to tell…the trick is to frame your story in a way your customers will find appealing. With the right elements, your brand story can inspire trust, boost sales, and inspire loyalty. Read More

How can I produce the right volume of valuable, shareable content? The truth is, you can pump out a ridiculous number of killer blog posts and still wind up with a poor conversion rate because you’re not answering your audience’s needs.
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Today, marketing is all about data, and that can be pretty intimidating for a small business on a budget. Fortunately, there are plenty of affordable solutions to help you gather and understand your data. Read More

If you run a small- to medium-size business, you may not know what CRM can do for you. Even if you’ve dipped your toes into Insightly with a free account, you could still be missing out on premium features that can really help your business grow, plus they’ll save you time and money. What else can Read More

Is your business suffering slow growth under the weight of chaos? Do you have trouble keeping tabs on projects, sending invoices on time, or preventing double-booked appointments? If you’re feeling frazzled and disorganized, don’t worry. You can get back on track in no time. Read More

Until they invent cloning, we entrepreneurs will have to work smarter with the technology that’s available to us. Fortunately, there are some great tools out there that help us better manage our time and make it more fun to run a business. Read More

when it comes to marketing, women have a natural advantage. We’re social creatures, and we understand human nature. To cut through the marketing noise and earn customers, we have to take our natural instincts to a whole new level. Read More

While social media efforts do affect your search rankings, it’s probably not in the way you think. Google doesn’t directly factor social influence and interactions into the ranking algorithm, but that is no reason to ignore social channels or slow down your social marketing efforts. Read More