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While there are many articles out there telling you what to do with social media, it’s just as important to understand what not to do. We take inspiration from a few companies that have fallen flat on their faces when it comes to using social media. Read More

Turning visitors to your site into customers doesn’t require a degree in rocket science, but you do need to pay attention to what your customers want and do your best to deliver it. One tool many small businesses don’t use is the highly-targeted landing page. Read More

Spring is a time for new life and renewal…a time for cleaning out the cobwebs and making a fresh start, and not just for your home. Read More

The responsibilities of a marketing professional are just plain crazy. No matter how big or small your organization, if you're even moderately successful, you're balancing different projects in different stages of completion, picky (occasionally impossible) clients, and looming deadlines. Read More

Customer relationship management is key for small businesses to thrive. Every small business owner should look into online CRM as an affordable and easy-to-use option that will help you grow your business and develop stronger ties with your customers. Read More

If you are doing business online, there’s a good chance you have all the information you need to automatically enroll your customer into a loyalty program. If you have no commerce side to your online presence, then you need to figure out a way to capture the information you need and start presentin Read More

We’ve all been a little obsessed by marketing concepts. B2B? B2C? What does that even mean? What business has ever made a decision to buy? What conversation have you ever had with a business? Social media has served to remind us of one inescapable fact we’ve been forgetting all these years: all bus Read More

Ever heard of Big Data? Probably. Are you using it? Maybe not. Big Data represents disruptive new technologies that capture and track customer information. The data is a goldmine for your business if you know how to use it correctly. - See more at: http://socialmedia.biz/2015/01/12/how-to-track-cus Read More

Sometimes we get comfortable using certain software and miss new feature launches. If you don’t have time to keep up with feature rollouts or you just aren’t sure of every possibility offered by Insightly, this post is for you. Check out these six Insightly features you can use to your advantage in Read More

They say that hindsight is always 20/20, and football is no exception. It’s always easy to call out the ref or talk about how you would have made a better play. Like football, business offers many opportunities for us to say, “I could have done that, but I would have done it this way….” Read More