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Your customers can be divided into an almost infinite number of categories. In fact, they probably should be. If living in the age of Google™ Analytics has taught us anything, it’s knowing that where customers come from, why they’re interested in your services, and what sparked their interest is in Read More

If you're a small business, you need to start using social media. Here are tips on how to start using LinkedIn, Google +, Twitter and other sites effectively. Read More

For Microsoft users, Insightly's new app makes it much easier to capture critical business information right where you interact with it—-in your email. Read More

Most organizations focus their efforts on either generating revenues, or cutting expenses. What frequently gets lost in the mix is the cost of disorganization. Check out our recent infograph, that highlights the most popular offenders, and the estimated costs to an average small business. Do you Read More

What is customer experience? Check out this blog for 3 great tips on how to create an awesome customer experience and increase retention rates. Read More

Making an investment in improved customer relationships is essential to the health and growth of your business. With thorough research and comprehensive employee engagement throughout the CRM selection process, you’ll be well-equipped to find the right solution—at the right price—for you. Read More

Common wisdom says lead conversion is a numbers game. The more leads you touch, the more likely you are to convert them. However, nothing replaces excellent service for building success, and excellent customer service is not about the numbers—it’s about the people.

In real estate, great service Read More

Entering the world of WordPress for the first time, you may feel like Dorothy walking through the farmhouse door into the colorful world of Oz. Full of exciting options and eye-candy, the experience can become more than a little overwhelming. But with a little understanding of how it works, you can Read More

Many companies are using predictive analytics to anticipate their customers' behaviors and needs. Here we take a look at these 5 analytics-driven companies to see how their customers use and benefit from their predictions. Read More

The digital marketplace never sleeps, and neither should your customer relationship management (CRM) solution. While some CRMs don’t offer the greatest mobile functionality, others place a premium on it. Decide on the features and level of access that work best for you to find the right small busin Read More