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While establishing a good email marketing campaign if you want to stay on top of your game you need to consider many things like an email service provider with good service and reputation who deliver your emails to the prospects. Read More

A job of an SEO can sometimes be boring, monotonous and frustrating as most clients expect too much, & almost impossible things to be done in no time. The best SEO campaigns for brands take months to gain traction and help acheive their marketing objective. Read More

Let’s have a look at some most common marketing ways of businesses, for example sponsored advertising, SEO, email marketing etc. Email has become a major strategy among small businesses as well as large businesses for communication and promotion. Read More

How can you expect the receiver to open an email if he doesn't connect with the information you are providing in the subject line? Believe it or not there is not much you can do if you can’t make a positive first impression. So the one and only rule you should follow to be a successful email market Read More

DKIM is an email authentication and verification technique which is used on the senders end to make sure that the receiver mail server can verify the origin of the email. It will not only help in increasing deliverability but also helps in preventing scams, phishing, and email frauds. Read More

Did you know that mobile users are more active on social media sites than their desktop counterparts, and re-visit more frequently?

Indeed, 84 percent of the time 18-44 year-olds spend using their smartphones is on social networks, and huge percentages of traffic are now sent to websites around Read More

Removing spam traps can be a very hard and time consuming job so make sure that you use best practices of list building in the first place. Also maintain list hygiene by running special reconfirming campaigns from time to time. Read More

Sometimes it can be complicated for even legitimate mailers to get pass through spam filters. Even the best practices, with permissions, multiple opt-in and a notarized papers approved by the end user is not exempt from having emails hit spam filters and go straight away to spam folder or get quar Read More

Let’s say you have never done SEO or any kind of online marketing before. You are certainly aware of SEO and friends or colleagues have highlighted how easy it is – it’s all about keywords and adding them in your copy as much as possible. It couldn’t be any easier. Read More

Last two weeks have been very busy for email marketers so far. In last two weeks two major ESPs Yahoo and AOL became the mailbox providers to publish a “DMARC rejection policy”. If you are using Yahoo or AOL email address to send from you may want to read it further. Read More