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Marketing can be just like a regular computer and your contact database is a part of it. And like any computer, it’s not cool when the whole thing starts to lag. Read More

Customers are not just mere passive receivers of information; they are active participants who think, decide, and judge the best things for themselves. Customers obtain a lot of information coming from what they see, what they hear, what they have tasted and smelled, and what they have read. They p Read More

If you thought that linking brain damage and football was just a jive at jocks, you wouldn’t be the first. (Bonus if you were the kind they’d stuff in a locker.) Read More

Like many social media trends, the Ice Bucket Challenge has received its customary scorn from the crowd that scorns them best. The whole thing seems to reek with the cheesy, millennial stupidity that seems to belie a lack of creativity than an abundance of it. Read More

Not all marketing experiments are corporate invasions of privacy. On the other hand, sometimes experiments themselves need to be utilized within the private confines of your own organization. Read More

We make sure that we give you only the highest quality calling list available through database management, data verification, data cleansing, and reduplication Read More

In terms of email deliverability, things aren’t really going all that well for marketers around the world. Return Path says inbox placement rates have declined from 82% last year to 78% in the first half of 2013. Read More

It’s a little in-your-face but this pic still hits home as far as what SEO mostly comprises of. Being the leading brand in search, anyone who wants to be found on the net will find themselves subject to Google’s judgment. Whether or not you like it though is a question not often explored. Read More

Because of steep competition, lead generation services companies come up with all sorts of tactics to generate leads and make sales conversions. Some of their schemes work and prove to be very beneficial for both parties. Read More

Whether you know it or not, your business is already using content marketing as part of the overall marketing strategy. It’s arguably the most critical piece of any inbound marketing strategy. Read More