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A recent study shows that email marketing efforts are largely not being measured by the right kind of data. Here's how to do better. Read More

Before you share that latest link on your timeline or Facebook page, make sure you know the latest news feed update with regards to click-bait headlines. Read More

The future of customer service is digital. What the data shows about that, the trends we’re seeing and how to do it—all laid out for you here. Read More

Facebook changes news feed in an attempt to reduce click-bait headlines. Here’s what community managers need to know. Read More

Security flaws that make gmail hackable, Internet retailers and mobile predictions and how the Ice Bucket Challenge helped Facebook. Read More

Marketers everywhere are struggling to get their arms around the beast that is content marketing. How to do it in general, how to do it well, and how to get it done on time without going crazy (and often with few resources) are questions that are on a lot of marketers’ minds. That’s precisely why t Read More

In the promotional products industry, proper labeling is very important. When sourcing, risk assessment must always include not only the group most likely to use the product, but also the delivery destination. Read More

Does LEGO need a female chemical engineer lab set? If you’re a fan of STEM education, the answer is yes. Here’s how you can help. Read More

If you don’t have a customer relationship management (CRM) system for your small or midsize business, you’re likely wasting time, losing money and stifling your own growth. Read More

Amazon rolls out online payment processing, Square now sets appointments, Pinterest gets serious about video. Read More