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Want to keep your customers instead of chasing them away? Email targeting and marketing automation are how you do it. Read More

The main fundamental purpose of research-based personas is to gain deep insight and understanding into goal-directed behaviors. Read More

When it comes to tackling social media for financial institutions and other highly regulated industries there are a whole lot of hurdles to jump and a ton of potential headaches. Read More

This year’s Global Corporate Sustainability Report shows that companies around the world are beginning to change their practices to reflect their belief in and support of sustainability. In fact, many companies have started to explore how their vendors view and act on sustainability. However, many Read More

Becoming a manager or leader for the first time can be an exciting challenge, but it can also be a daunting experience . Here are tips to help new managers cope. Read More

Optimized images can have a huge impact on the SEO effectiveness of your WordPress site. Learn how to get it right the first time. Read More

Marketers are largely missing the boat when it comes to the integration of real-time data into their sales and marketing initiatives. Where are you on this? Read More

This is one of the most dreaded interview questions, but if you understand the reason interviewers ask it and what they’re looking to uncover, you’ll see that you can certainly prepare for it. Read More

Bottom-line Up Front: Small Business Bodyguard is an essential resource for entrepreneurs and small business owners with an online component to their business who want to both protect what they create and get the maximum value out of it. It’s on sale during Cyber Monday (December 2nd) – save $100 a Read More

Burns & McDonnell is hosting its first ever Career Night on Tuesday, December 3 to encourage the next generation of STEM professionals. Read More