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You may be accustomed to sending out email marketing messages in the morning. A report from Experian shows you might want to consider an evening send instead. Read More

As a naturally curious person with shiny object syndrome I love to try out new tools, especially those that are free or low-cost, which help me run my business and help my clients more efficiently. All of the ones listed are free unless otherwise specified. Read More

Who needs to buy into the “program” for sales results to improve?

Identifying key players is not as easy as it used to be. Consider this scenario. It will highlight how hard it is to get buy-in on a project: Read More

The mobile market continues to see explosive growth—and despite the increasingly widespread use of smartphones and tablets, the majority of businesses don’t have a mobile-friendly website. The encouraging news? A growing number of marketers have identified mobile optimization as the most exciting d Read More

Facebook recently hit 15 million SMB pages. Despite that impressive stat, the majority of brand pages remains inactive, something Facebook might try to fix. Read More

If you want your business to get and keep customers, it might be time to implement a CRM system. Here's what you should know before you commit to a CRM. Read More

The Veronica Mars Movie Project raised more than $2 million on Kickstarter in less than 11 hours. Here's what you can learn to help your own project succeed. Read More

Email is a great communication enabler, but it can be a time suck, too. If your inbox is making you crazy, why not give SaneBox a whirl? Read More

Running an online contest can help you build your follower base and boost website traffic. Before you start, however, make sure you have a solid plan and objectives in place. Read More

Marketing is usually serious business -- but that doesn't mean you can't find ways to have fun with your company and strategy. Here's how! Read More