BizSugar.com › User › mona19 › Upcoming

A conversation is a dialogue that occurs between two or more people, it involves the continuous flow of information from party A to party B and vice versa. As a company executive, leader, blogger, etc. it is part of your responsibility to make sure that these conversations don't turn into broadcasts. What do I mean by broadcasts? Read More

As everyone talks about how the recession may change their business, one industry that will likely feel the effects severely is travel. More specifically, leisure travel as people put off that next vacation, or choose to stick close to home rather than heading to more exotic destinations. You might think there's not much any one property or desti Read More

I just spent the day today at the Future of Social Media Conference in London. It was an event put on by a leading trade show group here in the UK responsible for what most consider the largest Internet trade show in the UK, Internet World which is held annually. The conference was a packed session, with nearly 300 marketers in the room (easily do Read More

First, we should take a moment to appreciate that people like Pepsi are putting themselves out there for commentary. I'm sure they won't be thrilled to see that lots of people complaining about the design, but maybe they should be. Because at least in this medium, we've captured it. People can see it, turn it over in their heads, pass it around th Read More

Ryan Anderson recently did something remarkable. He wrote a post, but it wasn't just any post to me. He wrote a post a few days after sending me a check for $60, money that was never meant to be paid back. Since the check was unexpected and unnecessary, I donated it in his name to the Arthritis Foundation where it will do the most good. Read More

A few weeks ago, I wrote about the beauty of pirate ships. Essentially, the premise was that pirates attack the goal for the goal's sake, and don't focus as much on the ships themselves. In the way old days, governments would fund privateers to carry out missions on behalf of the organization, and share back a percentage of the plunder. Read More

Fishermen (fisherpeople?) choose their bait based on the type and quantity of fish they hope to catch. On the lakes of Minnesota, worms and small leeches are great for catching sunfish, and if find a good spot, you can catch a lot of them in a short time. However, it's likely that you'll also end up throwing many of them back because they're to Read More

Topical relevance is a plus (having clusters of information on a topic) however, sometimes there is no way around waiting for certain factors to age and rise above their algorithmic quarantine like repression in the SERPs. Read More

A company can create a thread of passion and community where one seemingly does not exist. Fiskars created a community around scrap bookers. Makers Mark created an effective "Ambassador" community for their bourbon whiskey that other liquor companies covet. However, as worthwhile as these communities are, I assert the vast majority of their cust Read More

How do you measure your social media efforts? How should you? Most people in the industry talk generally about measuring engagement as a concept and cite examples such as time spent on a site or number of comments, or inbound links as ways to track this. Others talk about ad equivalency (ie how much you saved by avoiding paying for advertising to Read More