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It's back to the office and back to work for most of us after the holidays. Its time to kick off the new year with some serious selling and everyone is charged up to drive more revenues this year. If you have been making resolutions for 2009 and any of them involve better practices to generate more leads and generate more revenues Read More

Search engines view each page in your website as a unique micro-site. As a result, each page can rank on its own accord if the appropriate signals are created. Building strong relationships from page to page in your site is what produces a dominant domain in search engines. However before domain authority occurs, each page must be optimized for a Read More

Throughout a number of posts on this blog I've written about niche social media sites and their potential to be an excellent source of traffic for blogs. The idea behind niche sites as opposed to major social media sites like Digg, Reddit and StumbleUpon is that the visitors you receive from niche sites will be far more targeted, and generally hig Read More

Motivation is usually complex, so that any given task or project involves several different types of motivation. You may love your work for its own sake (intrinsic), but that doesn't mean you will be put out if your monthly pay cheque doesn't arrive (extrinsic). You may have a strong natural curiosity or need for self expression (personal), but th Read More

Although quite a few of the articles I have written over the past year were well read, a disconcerting number were hardly read it all. To understand why, I took a hard look at the articles to see if I could discern a pattern that will enable me to improve readership in 2009. There is an obvious common thread: everything relates to headlines. Here Read More

Just before the US financial crisis, fall of the banking system and the global economic meltdown, we saw a lot of global companies take keen interest in getting a foot in the growing Indian market. Though India was not spared by the financial crisis that started in the more developed countries, the economy and predicted growth rate of between 7-9% Read More

I'm as plugged in as anyone. I'm what you'd call a power user; gadget laden and tethered to my laptop more than most people should rightfully be. I'm immersed in the online world, which means that I'm as passionate about its possibilities as anyone. But there are some things that no wires - no matter how social they are - will ever replace. Read More

Establishing Security Requirements The objective of this series of blog posts is to take the reader through the process of designing a baseline security architecture for voice solutions base on a generic Implementation. Part 1 of this series will focus on how and where security requirements fit in to the Risk Management process. Read More

Yes, the headline isn't really breaking news to many of us. However, I received an interesting report this week that ties numbers to the tumultuous newspaper industry and its struggle to remain relevant, today and tomorrow. I wanted to share the numbers with you... Read More

If you're like most marketers, you spend a lot of time and resources creating and promoting your brand through offline channels such as television, radio, and newspapers. Clearly, it's something worth protecting. But what if you could improve your branding investment and make it even more worthwhile, reinforcing your offline branding efforts throu Read More