The point is that the ideas and conversations fly fast and furious online, so you have to be ready to give up your ToDo list and participate where you can deliver the most value, based on what people are engaged with at the time.
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These stories submitted by Mona19 will be featured BizSugar's homepage
When Reactionary Content Marketing is a Good Thing
Posted by mona19 under MarketingFrom http://marketinginteractions.typepad.com 5616 days ago
The Dead Horse of ROI and Analysis Paralysis
Posted by mona19 under MarketingFrom http://www.timesofleadgeneration.com 5617 days ago
We have literally bludgeoned the poor social media ROI horse to death recently. There's a lot of sage discussion that's happened around the topic, but it all seems to boil down to a few things, an ROI credo of sorts: 1. We agree that having some kind of gauge for success is critical if you're to learn anything from your efforts. 2. We embrace the
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Social Community: Free Pancakes Anyone?
Posted by mona19 under MarketingFrom http://searchenginewatch.com 5617 days ago
Remember the free pancake breakfast you used to get as a kid down at the fire station? Of course it wasn't free, your parents would pay a donation to help out the firehouse, but it seemed like it was free didn't it? Your parents likely donated more than they probably would have paid at the local Denny's for breakfast, yet they too felt it was f
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The Biggest Web Site Usability Mistakes You Can Make
Posted by mona19 under MarketingFrom http://searchengineland.com 5617 days ago
The worst mistake you will make as a web site owner is to ask someone to “look” at your web site. It's like the dreaded, “Do I look fat?” question. There's never a safe answer. For starters, someone may look slim standing up, but resemble the Buddha when sitting on a couch. You need to assign tasks to get honest answers to these tough questions.
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Amazons Mechanical Turk - The New Destination For Intelligent Marketing Data Tasks?
Posted by mona19 under MarketingFrom http://blog.readycontacts.com 5617 days ago
Having checked out Mike Damphousse's blog post Ethics & Wonder/Amazon's Mechanical Turk/Kiva on his experience getting a data related task done through the new online marketplace, I had a chance to check it out myself and ponder what this means for us as a B2B Marketing Database Management company. Amazon's Mechanical Turk has been making buzz wav
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Making Sense Of Intermedia Agenda-Setting For Social Media Marketing
Posted by mona19 under MarketingFrom http://pr.typepad.com 5617 days ago
Last week at a Tweet up organized for the Research Symposium for the Society of New Communications Research in Boston I chatted with Mihaela Vorvoreanu, Ph.D. Assistant Professor of Communications at Clemson University in South Carolina and a research fellow with the society. We discussed the concept of agenda setting* in the press.
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Survey Shows Online Customer Engagement is Essential
Posted by mona19 under MarketingFrom http://marketinginteractions.typepad.com 5618 days ago
It's encouraging to see that companies have increased interest in social media, but I'm hoping they stop and think about what's in it for the customer more than they think about what's in it for themselves. Companies who've listened first and continuously learn from participation in social networks have seen improved engagement levels.
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On Cafes and Social Media Serenity
Posted by mona19 under MarketingFrom http://altitudebranding.com 5618 days ago
The trouble with social media happens when the resources required to nurture relationships - and the time involved in cultivating same - become more and more cumbersome. It's far more difficult to tend to a massive commercial farm than a backyard garden, so you have to adapt some catch-all tools in order to do that. It doesn't negate the need for
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Measuring the Effectiveness of B2B SEO
Posted by mona19 under MarketingFrom http://searchengineland.com 5618 days ago
Many B2B marketers have difficulty justifying the value of search engine optimization (SEO) to senior level executives. Since SEO is a highly-efficient marketing channel with longer-lasting results than most mediums, establishing ROI is challenging yet critical. Here are a few suggestions on how to best integrate web analytics data with other tool
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Thanks, From Me to All of You.
Posted by mona19 under MarketingFrom http://www.timesofleadgeneration.com 5621 days ago
Those of us who are dorkily passionate about the power of community jump up and down all the time about the importance of connecting with customers because it builds your business. This is true enough. But today, I'd like to pause for a few moments of professional gratitude. It's a rather thankless world right now and it seems that blessings are f
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