With economic times the way they are today, it is more important than ever that Marketing and Sales teams be aligned. Together you must decide and figure out what activities make the most impact to the top line of the business. Focus on all types of initiatives
1. To retain, cross-sell and up sell current customers
2. New customer acquisit
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Implement Lasting Plans to Align Marketing and Sales Today
Posted by mona19 under MarketingFrom http://blog.reachforce.com 5625 days ago
Are Public Relations Budgets Going Social?
Posted by mona19 under MarketingFrom http://www.smartmarketers.com 5625 days ago
Good PR is different. It's about relationships and market expertise. PR companies in this category take the time to hire and train smart people who get to know a market, the competitive landscape, the products, and of course, the analysts, reporters and bloggers. They don't spam their contacts with press releases; they build relationships based
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5 Time Factors to Fine Tune Your Lead Nurturing Messages
Posted by mona19 under MarketingFrom http://www.smartmarketers.com 5626 days ago
The lack of a strong lead nurturing discipline can cost your organization substantial unrealized revenue. Without lead nurturing in place to capture and cultivate early-stage leads, your marketing funnel misses out on valuable opportunities.
The true value of lead nurturing comes from the technique of staying in touch with prospects while providi
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The Changing Value Proposition for VoIP
Posted by mona19 under MarketingFrom http://www.voipoholic.com 5626 days ago
IP telephony has definitely gone mainstream. The value propositions for IP telephony include: • Reduction in cost of moves, adds and changes (plug-n-play). • Reduction in toll costs (everything on IP). • Opportunities for centralization of call control (data center telephony). • Virtualization of contact center (agent location independence). • Bus
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Assembling Your Landing Page Optimization Dream Team, Part 2
Posted by mona19 under MarketingFrom http://searchenginewatch.com 5627 days ago
To get your approval for inclusion in the test plan, graphic designers must show you that their proposed visual solution is the only acceptable one that accomplishes the business objectives and supports the desired outcome. This is a high hurdle to surmount.
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What are you doing with user-participation content?
Posted by mona19 under MarketingFrom http://marketinginteractions.typepad.com 5627 days ago
When marketing is out there creating interactions, they need to consider the value of each one. It's easy to respond and move on, but to embrace participation, you need to consider all the ways what you learn and experience can be used to enhance your emarketing strategy, the relationships and credibility you establish, and the progress your pros
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Online Advertising: Growth Continues Despite “Recession”
Posted by mona19 under MarketingFrom http://www.g5searchmarketing.com 5627 days ago
Over at the ClickZ blog, they alerted us here at G5 to a new forecast from eMarketer in regards to where the online advertising market is expected to head in the upcoming year. And, while the numbers are dropping a touch, they made a great point:
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Five Reasons Your Customers Are Like Your Family (And You Should Eat Turkey With Them)
Posted by mona19 under MarketingFrom http://blog.hubspot.com 5627 days ago
Until very recently, successful businesses treated their customers the way farmers treat their crops: They were impersonal, transactional relationships. They made sure there was enough water, they kept the weeds out, and when Thanksgiving came around, there were lots of yams to harvest.
Successful companies no longer get away with this kind of be
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Six Economic Survival Steps, Sans Discounts
Posted by mona19 under MarketingFrom http://www.timesofleadgeneration.com 5627 days ago
With the U.S. economy in a recession and much of the world expected to follow, marketers must respond to changes in demand and preferences. It is clear that promotions and discounts will rule until the economy improves, but there are opportunities for smart marketers to avoid the rush to the bottom and use other strategies in addition to discounts
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Marketers Cutting Offline Tactics in Recessionary Economy
Posted by mona19 under MarketingFrom http://www.marketingsherpa.com 5627 days ago
All marketing tactics get more scrutiny during a recessionary economy. Here is a glance at how marketers expect to tailor their traditional offline tactics when evaluating their spending.
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