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Social media touches almost every facet of the human experience. This article explores the complexity of the societal impacts of social media including art, technology, finance, education, and culture... Read More

SEO enables search engines to find your business within 3-4 seconds, before the consumer looses patience and there is just too much business to be procured online to ignore search engine optimization... Read More

Traditionally, brand valuation looks very different to your CFO versus your CMO. However, the financial and marketing perspectives concerning brand valuation are becoming less divergent... Read More

CoTweet, HootSuite, and TweetDeck are examined for their personal and professional uses, benefits, and drawbacks. The availability of analytics and CRM integration is also discussed for informed decision-making. Read More

Social Media the Right Mix for Your Company examines minimum web presence expectations for companies of any size. It also discusses the actual definition of social media, social media mediums, delivery vehicles, marketing mix for non-profits as well as for profits, demographics, and costs. Read More