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Change and exploration are a key attitude to adopting and using technology in sales especially if it is something you want to continually use to keep up with your ability to do business. Read More

A great explanation of why tracking social marketing data is important. Read More

A story told in the mid 90's about management decisions. Does this story have validity today? Read More

Companies in trouble fail to realise that loss of sales is a symptom rather than the problem. In some cases throwing money at increasing sales masks the deeper problems. With the recession this is less likely to be the action taken and some companies will have to look at the underlying reasons why they don't achieve their goals. Read More