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A Single Keyword Ad Group, also known as a SKAG, is the ad group that contains only one keyword.

Its purpose is to match search intention as closely as possible.

Here's everything you need to know about it and how to set up a SKAG campaign easily! Read More

We made a thorough comparison between two of the world’s leading website platforms, Wix and Squarespace.

- Ease of Use
- Design & Customization
- Add-Ons Integration
- SEO Capabilities
- eCommerce
- Help & Support
- Pricing

Can you guess Read More

we made a thorough comparison between Drupal and WordPress in 6 different categories:

. Ease of use
. Website security
. Plugins & themes
. Speed
. Flexibility
. Learning curve

Read everything here Read More

First, there is the Hub: larger overview pages about specific topics. Those pages are connected to other pages where aspects of the topic are explored in-depth; those are the Spokes.

Learn everything about The Hub & Spoke model here! Read More

The marketing automation software market was estimated at $5.1 billion in 2018 - and is expected to grow a lot more.

Here are The Top 5 Marketing Platforms that capitalize on that! Read More

It can happen to anyone.
And, for some reason, it happens more to those who are not very careful…

A hacked CMS is bad news but it’s not the end of the world.

So what do you need to do?

Read everything here! Read More

Web scraping, aka data scraping, is simply the process of collecting data from websites.

And the way to do that is with web scraping tools.

Here are the 4 best web scraping tools and a guide for each one, so you can start web scraping right away!
Read More

What if an eCommerce store gets traffic but no orders?
What if a B2B consulting agency gets traffic but no quotes?
And what if an e-learning platform gets traffic but no students?

This is where Conversion Rate Optimization comes in.
And here are 15 CRO Strategies for Read More

. Finding a good app idea is not easy
. Building an app is not easy
. Marketing an app is not easy

However, if you feel comfortable with the first two points, then this quick read can help you with the last one.

Here are six of the most common marketing mistake Read More

WordPress powers 1/3 of the entire Internet and has a 60% share of the CMS market.

On the other hand, Drupal has a 5% share.

Therefore, WordPress is the right choice, everyone should be using it, and we can confidently move on to the next topic, right?

Wrong.

Just because something is u Read More