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In late October, Google announced that, in order to make search more secure for their users, they were “enhancing our default search experience…when you’re signed in to your Google Account. This change encrypts your search queries and Google’s results page.” Basically, Google is no longer passing d Read More

ver since the first Panda update from Google rolled out in early 2011, website owners and webmasters have been scrambling to protect their sites from the upcoming updates. “What do I need to do to make my site ‘Panda proof?’” many site owners would ask me. I told them all the same thing—as long as Read More

I’ve spoken with more than a few e-commerce site owners who freely admit that more than half of their annual PPC budget is going to be spent in the next few weeks, as sites prepare for the onslaught of shoppers that begin with Cyber Monday and carry through to just before Christmas. Just like Black Read More

The New Year is right around the corner, which means that it’s time to start making marketing decisions for 2012. Whether you are a new site or an established site, have done SEO in the past or are brand new to it, SEO should definitely be on your radar. The marketing landscape has changed greatly Read More

CTR, or click-through-rate, is one of the most studied and reported numbers in the SEO industry. The CTR refers to what percentages of clicks are garnered by a specific ranking position in the SERP. Obviously, the higher the click-through-rate the more valuable that position is. Most studies indica Read More

Not too long ago Google made an announcement that they would be making search more secure. It will begin sending users that are signed in to their Google account to a secure version of the site when they perform a search. Since search is becoming more and more customized the purpose of this change Read More

Operating a business blog is a great way to communicate with target audience members and share your thoughts and opinions on business matters in an informal way. It’s not easy to maintain a blog as it takes time to brainstorm a topic, write posts, edit them, post them, and then monitor the comments Read More

You know what they say when you assume something? It makes a [expletive] of U and ME. The old saying holds true in a lot of situations, including B2B SEO. As marketing professionals, it’s never a good idea to assume you understand your target audience perfectly, assume you know everything your comp Read More

It’s almost that time of year again and retailers are getting ready for an influx of holiday business. While brick and mortar stores are preparing for Black Friday, E-Commerce businesses have their sights set on what has become known as Cyber Monday. Read More

I’ve seen it happen time and time again with SEO consulting clients. They recently moved their site to a new domain and can’t figure out why their traffic dropped from 10,000 unique visitors to 500. Everything looks good, all the pages are indexed properly, and so what gives? You know what the most Read More