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In this post by Ofer Brandes, CTO of Carmel Ventures (a Viola Group fund), Ofer explains why “Mobile-First" isn't just a design principle but also an important part of a startup's go-to-market strategy. Read More

The method of teaching someone to improve by playing to their strengths is an important part of the thesis of Positive Psychology. It’s an approach that has proven to be far more successful for organizations than dwelling on weaknesses, especially for Millennial employees who thrive on positivity. Read More

Customer Acquisition Cost Ratio is viewed by many CEOs and investors as the #1 indicator of the health of the company. But since it’s an operational KPI and not an accounting parameter, the calculation of CACR is open to interpretation (and therefore debate). Ronen Nir from Carmel Ventures explains Read More

Studies show that Millennials - who will dominate the workforce by 2025 - are increasingly ranking "culture fit" as their top priority when job hunting, so it's never been more important for employers to build & nurture an enviable company culture. This post offers great tips on how to do just that Read More

Do you know what the ideal word length is for headlines? (HINT: Only 2% of bloggers are getting it right according to a study by Outbrain). Did you know that using data in headlines can increase their CTR by as much as 40%? This post offers 14 great techniques for writing highly clickable headlines Read More

You know that intoxicating aroma that hypnotizes you when you walk past a bakery? Well that’s pretty much the effect that headlines need to have these days in order to earn a click. Here are 14 tips to help you write headlines that readers will WANT to engage with. Read More

When it comes to your startup's technology, your secret sauce can very well be a collection of insights or heuristics accumulated from domain expertise and many years of experience, but it’s not enough to have a general idea. Details matter – a lot. Carmel Ventures CTO Ofer Brandes explains why. Read More

Some great insider-tips (from Carmel Ventures) on how to nail a startup pitch to a room full of VC Partners. Read More

In just 2.5 years ironSource has grown from a startup of 30 people into a company that’s now estimated to be worth over $1B. Amazingly, their VP of HR grew their team by 1200% during this time without using a single placement company! This post explains how she did it. Read More

Did you know that bounce rates alone are not an accurate (enough) measure of content quality and relevance? This post explains why, and also how your headlines can affect dwell time in your blog. Read More