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A recent move initiated by Twitter brings a whole new meaning to the phrase “watch what you say online.” Recently, the Library of Congress signalled to us that the public tweets we have all been creating over the years are important and worthy of preservation. Yes, past tweets will now be viewable for internal library use, non-commercial research and may also be publicly displayed by the library Read More

A new move by Twitter answers the age old question which confronted them for years now: How to monetize Twitter? Apart from the millions that they are making from licensing their real-time data streams to Microsoft and Google, they are also looking into other areas to make money. Their answer to that is showing sponsored tweets on a couple of search pages.
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Under the marketing branch, there’s one that particularly interests me after attending one of the workshops organized by the Mobile Marketing Association; mobile marketing. Here’s a definition of what mobile marketing is from MMA:
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According to Nielsen Online, Facebook users spend about 3.26 times more time online compared to other non-Facebook users; signalling a great shift in behavioural patterns. According to an article in The Wall Street Journal, Australians are stated to be world-beaters when it came to Facebook, as they spend an average of not less than 25 hours on the site monthly.
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I’m sure everyone has spammers as followers on Twitter but the question is how many of them are? Even though the battle of spam on Twitter is declining, as a precautious measure, it doesn’t hurt to have a third party application to help you out. Recently, I came across TwitBlock; it’s a junk filter and bulk blocking tool for Twitter users.
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It came, it saw and it won the pockets of many; hopefully the success they had was not just a flash in the pan. The iPad sold more than 300,000 units on their opening day and the number just continues to rise as the days go by.
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Cat’s out of the bag, time for rumours to cease, Steve Jobs introduced the highly anticipated iPhone 4.0 OS at Apple’s event today. There are more than a 100 new features for the next iteration of the next generation of the iPhone system but the media event focused on the seven features that are of particular importance.
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Earlier in the day I went through the current statistics and demographics for China through 3 different infographics. This is a build-up to this article for marketers who wish to expand into the Chinese economy. A recent Nielsen report states that, marketers must evaluate their portfolios carefully prior to expanding in China.
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As of 2008, there are about 1.4 billion people in China; that’s about one in five persons living on the face of the Earth. In Shanghai alone, there are more than 17 million people – that’s more than those that live in the U.S. cities of New York, Los Angeles and Chicago combined. On top of being the most populous country in the world, they also boast the third largest economy in the world after t Read More

With all the crazy attention that the iPad is getting, we start to wonder what makes it so special. To be honest, touch and pen input are not new to the PC industry; they’ve been around for over 20 years. Only these past few years, Apple has managed to revitalize this interest in touch technology through their iPhone and iPad.
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