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Cybercrime is a form of crime where the Internet or computers are used as a medium to commit the crime. Fast forward to this time, the issues surrounding this heinous type of crime have become so much more multifarious; encompassing hacking, copyright infringement, child pornography and identity theft.
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According to the latest report by eMarketer, year 2010 will be the year social media makes e-mail marketing more powerful as compared to previous years. In an earlier study done by Email Stat Centre, they found out that 43% of email marketing firms are already offering social media marketing as part of their service line-up.
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After the end of SES New York, Bing’s developers shared with the attendees about their plans to start testing some of their new features this coming summer. One of the features mentioned is Quick Tabs where it anticipates the intent of the task that the customer wants to accomplish and provide shortcuts for activities such as weather, events, and maps.
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Following the two case studies that I did earlier on; Nestle’s Facebook Mess and Tiger Airways’ Selective Listening, I would like to share five lessons I’ve learnt from social media public relations disasters like them.
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From the previous case study I did on Nestle, it seems like there’s a lot more companies that are also facing similar issues on Facebook with their customers. I am not going to push the blame on the customers but it’s more of a badly mismanaged social media case from them. The user backlash on Facebook seems to be going south for Tiger Airways after a few incidents that are unfavourable.
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On March 25, 2010, people in hundreds of cities around the world will meet together offline to rally around the important cause of Concern Worldwide by hosting local events to have fun and create awareness. Through this, it is estimated that we will be helping to provide education to about 72 million children around the world who are not enrolled in school.
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Got my final results yesterday and honestly, I wasn’t too please with the overall scores. Sure, I could have done better if I put in more effort but teenage angst got the better of me. In light of the results, I started thinking about my future career. Would I be happier working for someone else or pursue something that’s lingering at the back of my mind; being my own boss.
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Facebook has proved to be a very important tool for the 1.5 million local businesses that are on it but what happens if it turns against you? Last week, Nestle got into a sticky situation on their Facebook page.
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Everyone hates spam. Through emails or messages, these daily occurrences have been so habitual, to the point that it doesn’t feel right when you don’t receive any. The word spam may also stand for a type of canned meat but that’s not what we’re focusing on, instead we’re looking at unwanted messages, unwanted tweets to be precise. Twitter had an amazing growth spurt to about 600 tweets per second Read More

Still under the gloomy financial crisis, many major brands and companies were forced to scale back their marketing budgets in 2009. However, the minority saw this as an opportunity instead, allowing them to maintain or even grow their adspend to take advantage of reduced media costs.
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