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Apparently, it seems that 24 hours is just not enough time for quite a number of people nowadays. According to the latest report from The Nielsen Company, the amount of time Americans spent watching TV while browsing the Net grew 34.5 percent last year to an average of 3.5 hours a month in 2009, up from 2.5 hours in 2008. Nearly 60% of TV viewers now use the Internet once a month while also watch Read More

Building a Smarter Planet by IBM recently created a 5 minute video to explain what is currently happening when the digital world meets the physical and intellectual and the emerging trend of Internet of Things.
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Facebook just keeps getting better as days past by; depends on how you see it though. After a few days of rolling out their new search suggestion feature, indicating that they are serious about search, Facebook has now announced that they are going to release a new feature soon in April; location-based service according to the New York Times.
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There were 2203 separate stories analysed across 10 newspapers in Australia between September 7 and 11, 2009 to determine whether they were initiated by public relations or promotions. The survey revealed that many news stories are based on PR-driven news. Henceforth, news that the news is based on non-news isn’t technically news; mainstream media gets tougher to swallow.
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With the rise of digital alternatives to traditional publication, there has been a lot of talk regarding the extinction of the latter. In a previous post of mine, I covered a press release of Outsell which dictates that digital and online advertising and marketing will overtake print in 2010; given its slow growth rate.
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In a recent report released by Nielsen Wire, the average web users across 10 countries spent roughly five and a half hours on social networks in February 2010. This is a two hour increment from the same time last year. Despite boasting the largest unique social networking audience, the US is only third as compared to Italian and Australian web surfers in terms of the time spent per person on the Read More

YouTube recently announced that for every minute that ticks by, 24 hours of videos are uploaded by users. That’s equivalent to almost 4 years of content every single day. Breaking down the numbers even further, every minute there’s 1,440 minutes of video uploaded, every hour there’s 86,400 minutes of video uploaded, everyday there’s 2,073,600 minutes of video uploaded, every week there’s 14,515,2 Read More

Noticed something different about Facebook; especially their search box? They rolled out a new feature which is similar to search suggestions features offered by major search engines wherein various terms are suggested via a drop-down menu, as you type your search query.
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How many of us check our social media sites as often as we can from the time we wake up in the morning to the moment that we call it a day? I do, as well as 1,000 other individuals surveyed online by an independent study.
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According to a study, consumers who follow a brand on Facebook and Twitter are more likely to recommend a purchase item or service. Read More