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Your brand's blog isn't just a resource. You should be looking at it just like any other marketing channel. It has to optimized in order to generate leads.

In this article, I'll discuss in detail 5 actionable tips for you to implement on your blog so you can enhance your conversion rates and ove Read More

The most effective content entertains, educates, inspires, and initiates conversations with prospects. You need to have a good understanding of your audience to create content that resonates with them on a deeper level.

Stop creating content for your brand and start creating content for your aud Read More

I'm sure everyone knows the importance of lead scoring when it comes to optimizing your lead generation funnel to focus on the best prospects.

The question is: how do you develop a criteria to attribute levels of quality to your database of leads?

Long story short, it depends on your business Read More

Newsflash: Your brand's content needs a personality!

Studies show that there's a positive relationship between a brand's distinct personality and how well consumers evaluate the attractiveness of said brand.

So essentially, the more attractive your brand personality is, the more likely your a Read More

There has been a heavy focus on lead generation for businesses over the last few years or so. This has lead to the optimization of prospect acquisition and lead capturing strategies.

But what do you do with a new lead once they've expressed an interest in your brand's products or services?

To Read More

2016 was a great year for digital marketing. We've witnessed some serious conceptual evolutions and laser-focused our audience targeting abilities to maximize exposure and conversion rate optimization.

But 2017 is a whole new year with new things to learn and new best practices to implement. In Read More

Millennials are notorious as one of the hardest markets to target because of their frugal spending habits. But why are their priorities so significantly different from virtually every generation before them?

This infographic will uncover what millennials refuse to spend money on and why they're Read More

Content syndication isn't a new phenomenon, but for some reason, many brands still aren't doing it right.

It's not about getting that coveted backlink to your website (well, not completely anyway). It's about exposing your brand to an entirely new audience and driving traffic back to your site w Read More

Marketing automation isn't a cure-all. It requires proper buy-in and the right data in order to perform effectively. But there's no reason to fear the implementation process. These tools can help businesses optimize various processes and make the entirety of the sales funnel far easier to manage.
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In order to effectively implement a lead nurturing campaign, you need to assign relative importance to each of your prospective sales accounts. This is where the concept of lead scoring comes into play.

In this article, you'll learn about the basics of lead scoring and how it can help you optimi Read More