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If you're still using direct mailing for your marketing efforts, which I assume most of us are, then this article is good read. A straight forward approach to assigning value (and variance) to your expectation and risk. Read More

New trends are emerging which business owners and leaders need to know about...and grasp. These new trends encompass technology, workforce management, scheduling, and more. Read More

Most small businesses can use extra capital every now and again for whatever business needs might come up. The problem is they don't always know where to get it or who to talk to. This short post details a few alternative solutions to finding capital, and what you can use each different one for. Read More

I think these days we need to keep seeing stories of inspirational women in business, and even if you're not a woman there's an awful lot of truth in these statements. Especially impressive are the quotes from business owners and executives that I was unaware had a strong female presence, such as t Read More

There are a number of email automation services available these days. Having personally used Mailchimp extensively, and dabbled with a few other platforms, I'm curious as to what these other options have to offer. Read More

As small business owners, we often focus on the here and now exclusively. The day's action items contribute to the month's strategy, which ideally results in our annual profit and growth. We rarely think long, long run - like what are we going to do with our business once we're ready to retire? Wha Read More

Another great article from the Moz team, this time debunking the idea that viral traffic is the goal of content marketing and other efforts. You might be surprised to see what little effect a great viral campaign has on overall SEO. Read More

Are your sales associates creating the right environment for your customers? If not, maybe you should consider updating your onboarding and training process. Great customer service creates loyal customers. Read More

A must read article if you're trying to raise some capital for expansion and growth. Getting a business loan can be the difference between success and failure. Read More

A really nice list of tools, some of which I have never even seen before, but have some amazing potential. If you're looking for content ideas, business names and domains, or looking to do some keyword brainstorming - this list has a tool that you can use to improve your process. Read More