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Over the years, I’ve come to realise that a large proportion of my best decisions and more significant ideas come when I feel on top of my game. I’ve also come to realise that certain activities help me get into a higher gear. Whenever I get ready to write a new blogpost, I do one of these things. Read More

Online meeting software has come a long way over the last few years, and I regularly use it when talking to clients and team members. I thought I’d provide a short guide here to some of the most useful online meeting solutions to help you out if you decide that you want to experiment with them your Read More

A failed web marketing project, like any relationship, usually has aspects to it that both sides could have done better. On the client side, the area that most often could be improved comes in how they brief their web marketing team on what they want from their online marketing. Read More

After moving to London from San Diego, California, Caitlin fell in love not only with London but also with a nice British boy. I am the Global Client Development Director for an online marketing agency. I look after a team that consists of people working in London, New York, and Seattle. This was p Read More

When I meet a busy client, they often tell me they are too busy to blog! I try to respond by explaining that web marketing requires their input, and specifically their knowledge, to succeed. In order to get their knowledge out there and working for us, we have to start and then consistently maintai Read More

Generally speaking, businesses target markets are nearly always too wide. This is perhaps a reflection on how positive we all are in and around our businesses. We want our products and services to appeal to everybody, so we naturally set our target market wider in order to catch more people. The th Read More

When you are working in a traditional work setting, relationship building – whether with your customers or team mates – is easy. Learn how to build strong effective working relationships. Read More

A look into how we can find our best qualities and build our online marketing around those. We feel better when our marketing focuses on our good things! Read More