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Do you hate to haggle? Do you find it insulting when someone asks you to lower your rates? How do you feel when someone says they can’t quite afford you and would you consider taking the job anyways? Read More

Just like a home builds equity, your brand builds equity over time. The process begins with choices on color palette, logo and tagline, and is reinforced over time with careful planning, positioning and consistency.

Many years ago, I worked in marketing research. It was always interes Read More

Like search engines, people are also constantly asking for answers on Twitter. The difference is that they don't expect Twitter itself to provide those answers, in most cases. Instead, they're asking friends and people they know for help. Sometimes, they're also asking specific companies for help, Read More

Lately we’re seeing an upsurge in the amount of social media consultants and service providers. You’ve probably run into a few of them online…heck, you may have even bumped into one while waiting in line at Starbuck’s. They love working remotely, and we all know that the demands of being a social media doyenne can result in serious a caffeine deficiency (a concept I can certainly identify with).

There are many wonderful, qualified service providers out there, and they are worth every penny that they are charging. So the question remains, how do you separate the genuine article from the so-called Read More

One of the reasons Jay Conrad Levinson’s Guerrilla Marketing brand continues to grow is Jay’s willingness to work with co-authors who continue to build his brand by introducing new perspectives and readers.

One of the best recent examples of this is Guerrilla Marketing for Nonprofits: 250 Tactics to Promote, Recruit, Motivate, and Raise More Money by Jay Conrad Levinson, Frank Adkins, and Chris Forbes, experts in nonprofit fundraising Read More

Arise Virtual Solutions Inc., the world’s leading provider of virtual business services, has announced that it plans to add an additional 5,000 at-home professionals in the U.S. over the next several months to its network of 12,000 Arise Certified Professionals (ACPs). Read More

As competition among candidates grows, it becomes more and more difficult to stand out in a crowd. Career development professionals are creating new strategies to help clients increase the chances of getting noticed among the throngs of job applicants vying for positions Read More

Why don’t more authors, copywriters, and design professionals use tools like organization, selectivity, and conciseness to market their content marketing and branding skills? Read More

Thanks to Danny Brown, we now know much more about each of the top 5 social networks. The list includes interesting and even mind-boggling facts about Twitter, Facebook, LinkedIn, YouTube, and RSS Read More

Google is stating all community edits made to unclaimed local business listings will have to be approved by a Google representative before they are sent live. Supposedly, this means no more worrying about a competitor hijacking your listing and stealing your customers. It definitely means it will take longer for information to reach the local consumers through web searches and mobile searches Read More