Like many publishers, I pay little attention to ready-made banners when I join a new affiliate program. It's not because I don't appreciate the gesture. It's because they rarely make me money. There is a simple law that distinguishes effective banners: "Catch the eye, don't satisfy it!"
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These stories submitted by Prussakov will be featured BizSugar's homepage
What Makes an Ideal Banner - Affiliate Viewpoint
Posted by prussakov under Online MarketingFrom http://www.amnavigator.com 4228 days ago
Affiliate Marketing in Russia: Market Size and Affiliate Networks
Posted by prussakov under Online MarketingFrom http://www.amnavigator.com 4229 days ago
In the past nine years Russian affiliate marketing industry has grown 27-fold. Historic growth, projections, and updated list of Russian affiliate networks in this post.
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What Influences Affiliate Banner Performance the Most? Ad Blockers!
Posted by prussakov under Online MarketingFrom http://www.amnavigator.com 4235 days ago
The most popular free Chrome extension for advertisement blocking, AdBlock, already has over 9.8 million users. A similar extension for Firefox, AdBlock Plus, claims to have over 14 million daily users... Text links, on the other hand, are visible regardless of any settings in a browser or email cl
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5 Things Not To Do When Building Affiliate Relationships
Posted by prussakov under Online MarketingFrom http://www.amnavigator.com 4237 days ago
Avoid (1) being impersonal, (2) not understanding the affiliate's business, (3) not keeping promises, (4) unrealistic time constraints, and (5) being unresponsive.
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Communication Breakdown is a Major Business Problem
Posted by prussakov under ManagementFrom http://www.amnavigator.com 4241 days ago
Twenty-six years after Challenger and Chernobyl, we are facing exactly the same problem in business -- the communication channel ends up being broken down in so many places, especially when we're talking remote business like affiliate marketing.
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Is Certification in Affiliate Marketing Necessary?
Posted by prussakov under Online MarketingFrom http://www.amnavigator.com 4243 days ago
Is certification or accreditation the best way to make sure people are educated? Yes (in the systematic sense) and No (as there are no benchmarks, and, additionally, in an industry as dynamic as affiliate marketing, the education should also be respectively dynamic).
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Is Affiliate Marketing Going Through Online Darwinism?
Posted by prussakov under Online MarketingFrom http://www.amnavigator.com 4244 days ago
I, too, hope that the changes surrounding (and influencing) affiliate marketing -- from legislative to technological ones -- will serve the purpose of the overall betterment of the industry. Of course, much will also depend on how the industry responds to the new challenges and opportunities.
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Affiliate Programs vs Paid Search Marketing: Can They Co-Exist?
Posted by prussakov under Online MarketingFrom http://www.amnavigator.com 4249 days ago
The question is not whether the two can co-exist or not, but rather: how can a merchant ensure that each "channel" has a happy (and profitable) life? Here's what two renowned PPC experts, David Szetela and Brad Geddes, think about it...
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20 Great Tools for Online Influencer Outreach
Posted by prussakov under Online MarketingFrom http://www.amnavigator.com 4250 days ago
Regardless of the type of social media that the tool monitors (and analyzes), with some imagination it can be used for a whole variety of tasks -- from affiliate recruitment to other types of marketing relationships. Here are 20 (half of which, I'm sure, you didn't even know existed) to check out:
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7 Affiliate Marketing Lawyers to Keep in Mind
Posted by prussakov under Online MarketingFrom http://www.amnavigator.com 4251 days ago
Here is my list of lawyers and law firms that I've had previous conversations with, and deem them to be worth your time too - especially if you're looking for a lawyer well-familiar with affiliate marketing.
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