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So you’ve decided to launch an influencer marketing campaign. But you still have some doubts about which social network you should use for the campaign. While it would be ideal to be able to market your brand through every platform available, you have to consider the most cost-effective yet high-RO Read More

The acknowledgement of influencer marketing's significance has manifested itself in very serious attention from several major players. As you may remember, in early 2015 Twitter acquired Niche. Then, in March of 2016 The New York Times acquired HelloSociety. Now... Google's acquisition of FameBit. Read More

Give to get. Always lead influencer engagement with what the brand can do for the influencer. An empathetic view of influencer collaboration will inspire far more effective outcomes than the more a transactional approach alone. See working with influencers from a long term perspective, not just as Read More

...engagement! As in: (a) the degree to which the influencer is involved with his/her audience, and (b) the involvement of the audience with the influencer’s efforts.

It’s akin to selling solutions to problems versus products. When you come across as primarily focused on helping solve your audie Read More

You can find some of the top affiliates by looking through the available lists of "super affiliates" as well as by browsing network-specific directories. However, there are three important points to keep in mind as you do this... Read More

Instead of having affiliates compete with the brand’s own marketing efforts, have them complement what you do by levering their strengths and expertise. But to achieve this is it is integral, to first (a) understand affiliate marketing’s true place in your marketing mix, then (b) diversify your aff Read More

Grapevine's CEO and Founder, Brendan Lattrell, talks about the shifting digital landscape and influencer marketing's place in it. Read More

Influencer Marketing Days (IMD) is a conference slated for November 14-15 in New York City that intends to address the growing interest in the concept of marketing through influencers.

Is this a trend *you* should explore too? Read More

There are three very distinct mistakes you that may ruin your speech. No, not *while* you're speaking; but even *before* you get up on that stage. Based on my previous speaking experience, I've elaborated on them (illustrating each with a real-life story) in this recent interview on Small Business Read More

Clearly, not all content types are created equal in terms of magnitude of their impact on consumers' purchase decisions. Expert reviews win it hands down. As Nielsen's study summarized, "on average, expert content lifted familiarity 88% more than branded content and 50% more than user reviews; they Read More