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What coupons should online merchants offer? What makes a "killer coupon"? What should coupon landing pages cover? All of these (and more) questions are answered here. Read More

As I was reading through Mr. Medvedev’s 10-step plan this morning, I couldn’t help but make parallels between the proposed initiatives, the reasons behind them, and the problems e-businesses often face when looking at launching or growing their affiliate marketing programs (and, as a rule, the bigg Read More

I find Impact6's example extremely encouraging. Every industry, company, and manager who focuses on active LISTENING and strives for ENGAGEMENT wins. It was good to be reminded of it once again today. Read More

SalesForce has just acquired Radian6 (social media monitoring company). The line between SM monitoring and CRM is blurring... Read More

eBay announced its plans to acquire GSI Commerce (for a total of $2.4 billion). What does this deal mean for the ecommerce landscape? Read More

Video is something every online marketer must at least play with. It isn't unusual to see video CTR exceed banner CTR by 10 to 50 times; and yield conversions that are up to 10x greater. Video advertising is proven to increase engagement, doubling dwell time, increasing dwell rate and, consequently Read More

Do not donate to scammers! Too many traps out there now... Here is a compilation of 10 legitimate websites where you can make your donation to help Japan... Read More

The path to YouTube marketing success can be littered with potholes that budget- and time-strapped small businesses can’t afford to fall in to.

We’ve spoken to three top experts in the video marketing arena to get professional advice about the common mistakes that small companies make on the vid Read More

Who are some of the greatest psychology and persuasion folks in the world that also tweet on a regular basis? See this Twitter list. Read More

A number of online merchants have approached me asking a question that may be summarized as follows: "Can the use of web hosting servers in another state be considered grounds for tax nexus in that state?" Very good (and important) question. See my thoughts on it in this post. Read More