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Cookie stuffing is wire fraud (i.e. a serious criminal offense). However, Converto sees that "when inspecting new clients" they "typically see that around 10 percent of their affiliate traffic is driven by cookie stuffers so there is still a ton of money being made by this form of fraud." Read More

1. Avoid Leaks,
2. Optimize Creatives,
3. Offer Dedicated Landing Pages,
4. Do Competitive Intelligence,
5. Offer Promos & Coupons,
6. Provide a Marketing Calendar,
7. Entertain Co-Branded Initiatives,
8. Equip with Lists of Best Sellers,
9. Provide Demographic Data,
10. Motivate Continuou Read More

Earlier this morning Affiliate Window revealed truly mind-blowing data: in July 2013 affiliate-referred traffic resulted in more than 400,000 mobile sales generated across all advertisers in the affiliate network. More data in my today's post... Read More

Yes, it is tough to get your message across through such a small creative (especially when its a static one), but not impossible. These examples (from Adobe, Apple, Budget, GAP, HBO, and many others) should inspire you). Read More

Whether you are a merchant who utilizes affiliate marketing to promote your business, or an affiliate... you cannot afford to stay passive. Due to the dynamic and constantly evolving nature of Internet marketing it is not possible to beat your competition without being agile and proactive. Read More

Affiliate Management Days SF 2014 is going to be held on March 19-20. The Call for Speakers is open through September 6, 2013. Read More

Many have hoped that the Marketplace Fairness Act is the (federal) solution to the affiliate nexus tax problem. However, with the MFA “struck in the House,” this Supreme Court appeal is, actually, no less important. As Madigan points out later in the text of the above-quoted mailer “a victory in th Read More

Affiliate shopping plugins and adware hurt everyone in the affiliate marketing channel (besides the software owner). The most significant problem is overriding clicks... Another major issue is that "parasiteware" sets an affiliate cookie even in the case that the customer was brought to the merchan Read More

"When you need a surgery, you go to a medical doctor, not to a plumber whose mother is a nurse and he knows a medical thing here and there (and may even have similar tools). Why, then, when it comes to marketing, would you even think of hiring anyone but a professional?" More in my today's blog pos Read More

Today America celebrates its Independence Day. And on this day I'd like to bring you 3 little-known facts about the Fourth of July (that you may find amusing). Read More