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It is significantly more effective if you get your banner in front of a lesser number of targeted shoppers than have it in rotation on the homepage -- in hopes of getting it in front of 1 million viewers -- but getting a 0.1% CTR, lower conversion rate, and, consequently, lesser number of sales. Read More

Are you actively employing *passive* affiliate recruitment yet? Learn what it is, why its important, and how to take advantage of it... all in my newest blog post (on the topic). Read More

If you run a user-authenticated website that monetizes through affiliate links, provide access (login and password) right in your affiliate application. Otherwise, how is an affiliate manager supposed to review it? Read More

Last week The Search Monitor stated that 71% of affiliates comply with PPC terms... Several questions popped in my head upon reading that press release, and I reached out to them to interview the company’s CEO, Lori Weiman. Today I'd like to bring you that interview. Read More

What do Argos, Bitdefender, Ladbrokes and Shutterstock have in common? All are are sending their marketing managers to the inaugural European Affiliate Management Days next week. The conference is coming up on May 15-16 (in London, UK), and there is still time to register, saving between £100 and £ Read More

The next step is for the U.S. House of Representatives to vote on the bill. And the issue at stake is bigger than the problem of showrooming. While U.S. News & World Report believes it to be a "tough sell in the House" close to a hundred thousand of affiliate marketing businesses — who due to numer Read More

Earlier this week Amazon.com has sent out an affiliate newsletter to its "associates." There are at least 4 things we can learn from it... Read More

Did you know that some universities (including a few of the world's top schools) offer free access to their courses. I have put together a collection of business, marketing and entrepreneurship-related courses that are currently available for free online access. Enjoy! Read More

There are at least 4 reasons to do so: (i) to ensure appropriate brand representation, (ii) to avoid marketing channel cannibalization, (iii) to keep the bad apples out (which will prevent smart affiliates from joining your affiliate program), and (iv) not to rely on TOS only (many affiliates won't Read More

By overwhelming majority (74-20) the Senate has voted to take up the online sales tax legislation for debate and amendment -- which is a very good news for 75,000+ small businesses, which were significantly hurt due to "affiliate nexus tax" legislation(s) on state level. Read More