It is not surprising that mobile searches have grown four times since 2010 (Google Mobile Optimization Webinar, 2011).
Take a look around at all the devices that have been released out into the marketplace. Between tablets, WIFI connected music players, and phones, everyone can be connected onli
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Why Your Business Should Go Mobile
Posted by puzzlemarketer under Direct MarketingFrom http://www.puzzlemarketer.com 4055 days ago
Strategies for a Successful Paid Search Campaign - Puzzle Marketer
Posted by puzzlemarketer under AdvertisingFrom http://www.puzzlemarketer.com 4067 days ago
Every minute there are 70 new website domains registered on the World Wide Web, adding to the millions of websites that already exist. This rate of websites being created makes it impossible for anyone to keep up with all of the information available. Tools like search engines were created to simpl
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What is the Difference Between SEO and SEM?
Posted by puzzlemarketer under Online MarketingFrom http://www.puzzlemarketer.com 4074 days ago
It’s hard to keep track of all the digital marketing buzzwords that are flying around the internet today. Especially, if those words are thrown into acronyms that further decode their meaning. For those of you just starting to dabble in online marketing, we wanted to provide a quick explanation as
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How Social Media and Mobile Technology Impact the Customer Experience
Posted by puzzlemarketer under Online MarketingFrom http://www.puzzlemarketer.com 4102 days ago
It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. They have it ingrained in their DNA. It’s more difficult for companies that have a long-standing culture of face to
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Emails Reach Their Best Results In the 1st Hour [Infographic]
Posted by puzzlemarketer under AdvertisingFrom http://www.puzzlemarketer.com 4109 days ago
Every company, every industry, and even every department in a single company can have different results. If you want to truly want to know how to get the best from your marketing, then you need to make testing a priority. Don’t rely solely on industry best practices, but instead come up with your o
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The Rise of Real-Time Bidding. Is Your Business Behind?
Posted by puzzlemarketer under AdvertisingFrom http://www.puzzlemarketer.com 4186 days ago
Below is a guest post by Aubree Parsons, a bright and energetic writer/journalist focused on many topics including marketing.
When billboards and television commercials were the main sources of advertising, it was impossible to tell how influential each individual ad was on consumers – which pro Read More
When billboards and television commercials were the main sources of advertising, it was impossible to tell how influential each individual ad was on consumers – which pro Read More
How to Improve Google Adwords Quality Scores [Infographic]
Posted by puzzlemarketer under Online MarketingFrom http://www.puzzlemarketer.com 4192 days ago
The Quality Score is essential for digital marketers to understand because it helps determine how much you have to pay to receive a position in the “sponsored” area of the search engine results page. You can optimize your Quality Score to receive a higher position for a lower bid that your competit
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Bring Clarity to Your Marketing with the Campaign ID
Posted by puzzlemarketer under AdvertisingFrom http://www.puzzlemarketer.com 4195 days ago
As marketers, we’ve all heard John Wanamaker’s famous quote…
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
The reason that this quote is so popular is because it resonates very well with business owners, entrepreneurs, and advertisers. It turns out Read More
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
The reason that this quote is so popular is because it resonates very well with business owners, entrepreneurs, and advertisers. It turns out Read More
Social Media Image Sizing Guide [Infographic]
Posted by puzzlemarketer under Social MediaFrom http://www.puzzlemarketer.com 4215 days ago
Consistent branding across your website, print, video, website, and social media accounts is essential in a modern world where consumers are hit with countless advertisements in a single day. It becomes even more difficult when each of those medium’s creative require different sizes, color, softwar
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3 Emails Your Customers Should Be Getting, At Minimum
Posted by puzzlemarketer under AdvertisingFrom http://www.puzzlemarketer.com 4220 days ago
Customers want to engage with brands they actively spend money with. This is apparent through rise of social media and the interaction with companies across all industries. Therefore, as your company’s marketing leader, it’s up to you to initiate those interactions and continue the conversation by
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