It’s no surprise that advertising professionals are advocates of social media. We research, test, and execute marketing campaigns on a daily basis and they design these campaigns with the purpose of delivering a message to a targeted group of prospects. Social media not only allows for highly targe
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How Are We (Ad/Marketing Pros) Using Social Media? [Infographic]
Posted by puzzlemarketer under AdvertisingFrom http://www.puzzlemarketer.com 4290 days ago
15 Tips to Become Better in Your Career
Posted by puzzlemarketer under Self-DevelopmentFrom http://www.puzzlemarketer.com 4291 days ago
All marketers, or entrepreneurs for that matter, obtain unique experiences and perspectives that drive them forward in their careers. Some focus on performance, others leadership, others networking, or an infinite combination of strategies to better themselves in the workplace and set up for the su
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The 6 Step Inbound Marketing Process [Infographic]
Posted by puzzlemarketer under Online MarketingFrom http://www.puzzlemarketer.com 4293 days ago
I wanted to share this fantastic and easy to understand infographic I came across outlining the Inbound Marketing Process. It was created by an agency in Wallingford, CT called Impact Branding & Design. According to their website, Impact Branding & Design is a “Creative team of inbound marketing pr
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What is Your Leadership Style?
Posted by puzzlemarketer under StrategyFrom http://www.puzzlemarketer.com 4298 days ago
As a young leader I’ve been observing how others treat their peers and subordinates. In fact, before I was a leader I was already identifying how I would and would not lead, when I had people to follow me. Influenced by both those I looked up to and established authors, I started to write down what
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Being Busy is Not Productive
Posted by puzzlemarketer under Self-DevelopmentFrom http://workawesome.com 4299 days ago
One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. The problem is that the busy work for most people isn’t focused on the things that need to be done. It’s just that, busy work.
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Open Rates Aren’t As Telling As You Think
Posted by puzzlemarketer under Online MarketingFrom http://www.puzzlemarketer.com 4300 days ago
It often surprises me when I ask email marketers, “How is your campaign going?” and they answer with something similar to “Very well! Our open rate is 30%, which is above the industry average by 10 percentage points.” I cringe. Not because the open rate isn’t important, but because using it as your
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4 Reasons You Need a Mobile Website
Posted by puzzlemarketer under Online MarketingFrom http://www.puzzlemarketer.com 4305 days ago
The recent popularity of smartphones and tablet computers has led to an influx of mobile web traffic. On any given day, more and more of a site’s traffic will come from mobile users. In this ever-changing technological climate it is now more important than ever to provide mobile users with a compat
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Pinterest Drives Ecommerce Sales [Infographic]
Posted by puzzlemarketer under AdvertisingFrom http://www.puzzlemarketer.com 4307 days ago
According to a recent infographic and article by online store platform Shopify.com… Pinterest is now the 3rd most popular social network site in the world, and ecommerce stores can leverage its popularity to significantly increase traffic and sales.
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5 Reasons Email Marketing is Still Relevant
Posted by puzzlemarketer under Direct MarketingFrom http://www.puzzlemarketer.com 4313 days ago
Even with the growing popularity of social media, e-mail marketing is still one of the best ways to reach your customers. Just about everyone has e-mail address, and they’re likely to pay more attention to their inbox than they are to the thousands of messages that come across social media feeds e
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How to Promote Brand You
Posted by puzzlemarketer under AdvertisingFrom http://www.evancarmichael.com 4318 days ago
In our new economy, everyone has the ability to build a platform to launch their own personal brand. By using the tools of social media, content management systems, and consistent valuable content individuals can skyrocket to the front of the line in their industry. What’s more important is that th
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