When it comes to demand-generation assets, remember that the "If you build it, they will come” approach only worked for Kevin Costner. Check out today’s mojo to find out how to put some rocket fuel behind those e-books and white papers.
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These stories submitted by Resonancesocial will be featured BizSugar's homepage
Monday Marketing Mojo: Demand Generation: Are you promoting those demand-gen assets? -
Posted by resonancesocial under Online MarketingFrom http://www.resonancecontent.com 2928 days ago
Are you the very model of a modern CMO? -
Posted by resonancesocial under Online MarketingFrom http://www.resonancecontent.com 2934 days ago
Are you the very model of a modern CMO? As marketing evolves, CMOs must evolve along with it, starting with these three vital areas.
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Monday Marketing Mojo: Demand generation: What you need to know about your audience -
Posted by resonancesocial under Online MarketingFrom http://www.resonancecontent.com 2935 days ago
When it comes to demand generation, most B2B brands miss one vital detail about their audiences. Check out today's video tip to find out what that is — and what to do about it.
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The 7 Golden Rules of Demand-Generation Content [Content Marketing Podcast 165] -
Posted by resonancesocial under Online MarketingFrom http://www.resonancecontent.com 2939 days ago
In Episode 165 of the Content Marketing Podcast, you'll learn the seven rules that all content marketing rockstars follow to ensure success in their demand-generation strategies
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Monday Marketing Mojo: Where demand generation begins -
Posted by resonancesocial under Online MarketingFrom http://www.resonancecontent.com 2942 days ago
Learn the first step in creating a powerful demand generation strategy, fueled by laser-targeted content
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Biggest Trends in B2B Content Marketing in 2016 [Infographic] -
Posted by resonancesocial under Online MarketingFrom http://www.resonancecontent.com 2955 days ago
Check out the trends that B2B content marketers say will be heating up, cooling down, and causing stormy weather in 2016.
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Monday Marketing Mojo: What B2B does NOT stand for -
Posted by resonancesocial under Online MarketingFrom http://www.resonancecontent.com 2956 days ago
At this year’s B2B C2C conference (#C2C16), keynote David Meerman Scott shared a terrific insight on what B2B does NOT stand for.
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Tim Matthews on Creating Powerful Blog Personas [Content Marketing Podcast 162] -
Posted by resonancesocial under Online MarketingFrom http://www.resonancecontent.com 2960 days ago
When it comes to understanding our audiences, there are few tools more powerful than blog personas, and today Tim Matthews joins us with some insightful advice on how to create them.
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Why Every B2B Needs a Blog [Statistics] -
Posted by resonancesocial under Online MarketingFrom http://www.resonancecontent.com 2976 days ago
If you're a B2B company and you're still not blogging, find out why now is the time to start. The numbers tell the story.
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Monday Marketing Mojo: How to become a better storyteller -
Posted by resonancesocial under Online MarketingFrom http://www.resonancecontent.com 2984 days ago
As we all aim for higher-quality content in 2016, we need to become better storytellers — check out today’s Mojo to find out how.
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