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There are so many possible NEXT steps in online marketing – SEO, content marketing, social media marketing, local listings, paid advertising – that there are plenty of places to get caught up in “analysis paralysis”.

Luckily, however, the first step in marketing your business online is easy – it Read More

Can an entertaining video barely really related to your product or service work as a content marketing piece? We're not sure either, but take a look at this video on procrastination and let us know if you think it works for the brand and category. Read More

Many small businesses wonder how much to spend on marketing and whether $300 to $500 a month is enough to make a difference.
In this video presentation we talk about realistic marketing budget, look at online marketing strategy options and discuss how to approach your overall marketing plan. Read More

Should you invite your customers to resolve their customer service issues via Twitter? You can't always prevent them from doing so, but it might not be the best use of this very public platform. Read More

The enchiladas pictured on the back of the van actually looked good! In fact, they looked delicious. The headline was easy to read - clear and engaging. The only problem was the call to action. Read More

Google+ does not make it easy to share to their business pages, therefore we don't use it much.

Facebook has an option that makes it much more use friendly.

Take a look at why one works and the other doesn't to see what you can learn about how to make usability easy for your audience. Read More

Have you noticed you’re seeing the same days-old stories when you log into Facebook? Does it seem like you’re only hearing from a few of the many pages you like?

It’s not just your imagination. And it’s not because the other pages you like haven’t been posting anything, they have. Facebook is ju Read More

Define your service area and use one dashboard for Google Places, Google Plus, Google Reviews & YouTube in new Google My Business,

The Service Area feature is long overdue. It now allows businesses that serve more than one city or country, for example, to be seen without have to creat Read More

Locating good guest blog opportunities and getting a response is a lot of work. Once you find those opportunities, use these formatting tips (that almost nobody does) to make posting your article MUCH easier for the blog owner and become one of their preferred contributors. Read More

Small Business listings are now getting caught up in Google's "Knowledge Graph".

As Google displays, location, hours and photos in a large display on the right side of the search results, it becomes unnecessary - and less likely - a visitor will make it to your actual website.

Learn how to ta Read More