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Nonprofits use blogs to tell stories that inspire people to become involved with the purposes of the group. They share information about unique individuals who have overcome difficulties through the help of the organization, and how community support is needed. Read More

A good online marketer always tries to think of great new ways to market the product / service he’s promoting. A great online marketer should also find out what other online marketers are constantly up to. Read More

Your landing page has painted a specific vision of the wonderful future that awaits the reader once they click that button. Now it’s up to your CTA button to seal the deal. Does the button make it easy for your reader to click, or plunge him into a morass of Hamlet-like indecision? Read More

A single compelling image, along with the right (short) messaging can make for very effective nonprofit landing pages. Together with the single call to action, this can increase conversions in a very short time. Read More

All marketers face the same problems every day, figuring out ways to captivate their audience with quality content. The concept that content is king is well known to all, but the real problem that businesses face now is that firms have to focus on generating a non-stop stream of quality content. Read More

You got people to sign up and even buy something. But they haven’t been back in a while. What’s the problem? The fact is, 80% of your future revenue will come from 20% of your current customers. That means most of your new customers won’t be coming back and there are many reasons why. Read More

Making all three reader types (the Reader, the Scanner and the Bottom-Liner) happy with the same landing page doesn't have to be complex. How do you design your landing pages for all 3 audiences? Read More

Google+ and LinkedIn are both vying for top position among business networks, and both have their own unique characteristics to bring value. Social media has absolutely exploded, and digital marketing has proven to be an incredibly valuable tool in a business’s advertising arsenal. Read More

The days with no content discovery tools, when time and resource constraints forced small business to drag its feet on social media are over. Smart content discovery tools have leveled the playing field so that every business has an equal opportunity to win the social media race. Read More

LinkedIn is a treasure trove of potential business contacts and among the most effective social media streams for boosting your online visibility. Read More