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Managing a B2B content marketing campaign can prove to be difficult without the proper management tools. A management system doesn’t have to be cumbersome or complicated to provide powerful operating solutions. Read More

If you want to draw potential customers to your website and quickly increase your conversions, then utilizing a PPC advertising strategy could be your best bet. With the popularity of PPC advertising growing – and new platforms opening up – marketers can afford to be a little pickier. Read More

As a content or social media manager, there are dozens of demands for your time and attention. Between managing multiple platforms to creating content calendars and delegating projects, it’s easy to find yourself having much more work to do at the end of the work day. Read More

Do you want more returning customers? Who shop more often and invite their friends to you? Imagine how your favorite coffee shop (or bakery, or restaurant, it’s your call) makes you do so. The waitress may know how much sugar you want in your coffee, without asking? Read More

In the world of content marketing, there are dozens of tools you can use to make your efforts more fruitful and efficient. From custom infographics and memes to a myriad of online analytics tools, the options are nearly endless. But did you know that video is one of the most useful tools available? Read More

Relationships are everything. To dust off a well-worn (with good reason) adage: it’s not what you know, it’s who you know. Whether the goal is to increase sales, become more popular or reach more prospects, you need to get influencers on board. Read More

There is a relatively new app that people are finding on their own, but they’re doing so in droves. It’s the app Telegram, a social media messaging app that allows so much more functionality and purpose to its users than many of the currently most known messaging apps. Read More

Let’s get this straight, “share your content on social media” is not a content distribution strategy. The data is depressive; More than 50% of blog posts sampled by BuzzSumo and Moz had 2 or less Facebook interactions (shares, likes or comments). 50% of the articles had 11 or less Twitter shares. Read More

Marketing stacks have transformed into vital tools for content and marketing professionals, as these marketing stacks contribute towards higher sales and greater returns for businesses online. A stack is a cluster of technologies utilized by sellers and marketers. Read More

With about 400 million users and spread over 200 countries, LinkedIn is more than just a resume-displaying platform. In fact, it is an often overlooked but powerful marketing avenue for businesses, be it small, big, B2B, B2C, startup, or lifestyle. Read More