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Do companies know the true value of the efforts they are putting into their marketing campaigns or are they still stuck in the stone-age? Do they know how much their assisted conversions are worth or are other efforts taking all the credit? Read More

Once again Facebook has managed to change the way people interact with the internet and the team at WordPress is helping them to get the job done. Facebook has teamed up with Automattic and they have worked together to create the Facebook Instant Articles plugin. Read More

Countless blogs and posts sing the praises of mailing lists, and even the experts agree that they’re a great idea. But, what on Earth to do with a mailing list once you’ve got one? Read More

By itself, Slack is a great productivity and communication resource, making it an excellent tool for any burgeoning marketing firm, small business, and start-up, especially when it comes to tech-centric companies. Slack apps make it even better. Read More

Marketing content in today’s fast-paced world has never been more exciting and challenging. As the competition continues to heat up, the battle for domain authority and page ranks rages on. We use the latest figures, download the latest apps—anything we can do to make sure our site is great. Read More

Let me ask you a simple yet crucial question. How well do you know your customers? Some marketers claim they know their customers so well that they can guess what they want to purchase in just one hint. Well, that may be possible for some. Read More

Writing great content is quite possibly the quickest and most cost effective way to increase your conversion rates. Great content creates engagement among your followers, generates valuable social shares, and incites readers to heed your call to action. Read More

This article is part III of our “How We Grew Our Blog” series. All three parts together supply a detailed account of how we grew our KPI. In this last part of the series, we tell the story of growing from July’s 98 leads to December’s 460 leads. A 370% increase. Read More

The ability to see personalities, their stories, and their problems behind thousands of faces – that’s what makes your marketing successful. Sometimes marketers spend their advertising budget in vain because they do not understand their audience and can’t come into their world. Read More

This is the true success story of General Assembly — a booming education company teaching 21st century skills. In just four years, General Assembly (GA) has grown from a local co-working space, to a global education provider. It currently has branches in 14 cities around the world. Read More